How the 'Down' Macroeconomy Will Impact the Data Storage Sector

And so the theorizing begins: How will the impending recession in the overall U.S. economy be impacting the various sections of the IT storage and data center businesses?

As vital as they are to the continuity of business, the data storage, archiving, disaster recovery, e-discovery, risk management and online storage businesses are certainly not immune from the impact of a negative macroeconomy.

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However, due to the nonstop job of storing ever-increasing piles of digital files and providing timely access to them, it appears that storage could well remain one of the busier spaces in IT, despite a spending downturn.

Most people and organizations are not good editors of digital files. It's too easy to keep everything and simply buy more storage as needed. After all, it takes time and effort to weed out and dispose of files that are no longer relevant, and time for second-tier jobs like that is hard to find.

Besides, in the case of business, new federal court rules and other state and national regulations require that a lot more business data be kept for legal reasons than in the past.

So on we go, stockpiling gigabytes, terabytes -- and eventually, petabytes -- of personal and business documents, photos, videos, music, e-mail and whatever.