IBM Rolls Out Reconfigured Midtier Systems, New Services

By Chris Preimesberger  |  Posted 2007-04-16 Print this article Print

Using its own off-the-shelf hardware, Big Blue is pre-packaging midtier storage system software and letting customers pick and choose what configurations they want up front.

SAN DIEGO—IBM on April 16 announced two recycled entry-level storage systems and a spate of services to go with them on the first day of Storage Networking World, one of the data storage industrys largest conferences of the year.

The new storage packages are actually enhanced configurations of the IBM System Storage DS3200 and DS3400, which are entry-level disk arrays that feature management software aimed at non-IT experts at small and midsize businesses, as well as large enterprise customers with remote offices.
The new offerings are part of a clear trend: companies that had been supplying hardware, software and services formerly aimed at high-end enterprises but have scaled them slightly to meet the performance and price points of midtier-size companies (100 to 1,000 employees).
Various components of the DS3200 and DS3400, such as controllers, cables and HBAs (host bus adapters), now are pre-bundled into specific configurations, making it easier for SMBs to purchase the system that best suits their business needs, a company spokesperson said. "Todays configuration enhancements to the DS3000 Series will make purchasing and implementing such a system easier, so that our clients can focus on their business priorities," said Charlie Andrews, director of IBMs system storage product marketing. Four news service offerings On the services side, IBM introduced four new offerings from its global technology services group. They are:
  • IBM Implementation Services for Enterprise Content Management, which allow clients to effectively use IBMs Content Manager, CommonStore for Mail and Records Manager.
  • IBM Storage Optimization and Integration Services, which help clients design a storage environment that is easier to manage, more cost-effective and more efficiently uses existing storage resources.
  • IBM Migration Services for Data, which helps migrate clients data to IBM NAS (network-attached storage) systems.
  • IBM has assembled, through the recent acquisition of Softek, unified data mobility offerings and worldwide delivery expertise for managing data in storage array, host and virtualized information technology environments. "With the DS3000 series, IBM has packaged this with the necessary cables and HBAs to be installed in the server—this makes it easy for customers, since they do not have to determine which HBAs to purchase," Dianne McAdam, analyst with The Clipper Group in Wellesley, Mass., told eWEEK. "Also, IBM has provided management software that makes it easy to install and manage these products," she added. The IBM channel is "bullish on these solutions and will sell and support them with confidence to SMB customers," IDC analyst Tony Asaro told eWEEK. "The DS3000 and DS4000 series have a great customer traction and proven value to the customers," Asaro said. "IBM is one of the vendors best suited to address the SMB storage market because of their brand, support capability—many of these companies are already IBM customers—and their channel." IBM "responding to market dynamics" IBM is responding to some market dynamics that make quick, low-cost delivery of product easier to accomplish, John Webster of Illuminata told eWEEK. IBM is pushing clusters for midmarket businesses. Click here to read more. "The SMB segment is all about low cost, quick delivery, ease of use and supply chain efficiency. That in a nutshell explains these offerings," Webster said. Why is it, Webster was asked, that all the major companies—IBM, HP, EMC, NetApp, Sun—seem to be focusing only on new products for SMBs? "I dont agree that all the major companies are focusing only on SMBs," Webster said. "Nonetheless, the major growth opportunity for storage vendors is in SMB. Its traditionally been a tough nut to crack for the enterprise storage players because SMB buying patterns are different from what theyre used to at the enterprise level." The newly configured IBM System Storage DS3000 series products are currently available at a starting price of $4,200. The new storage services are currently available from IBM Global Technology Services. Check out eWEEK.coms for the latest news, reviews and analysis on enterprise and small business storage hardware and software.
    Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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