Data Storage: IBM and Big Data: 10 Ways Big Blue Addresses the Challenge

By Darryl K. Taft  |  Posted 2011-11-22 Print this article Print
The Big Data Analytics Opportunity

The Big Data Analytics Opportunity

Every day people create the equivalent of 2.5 quintillion bytes of data from sensors, mobile devices, online transactions and social networks. Given all that information, there is a need for Big Data management solutions. According to an IBM survey, 83 percent of CIOs see business intelligence and analytics as top priorities for their business, while another study found that 71 percent of CMOs say their organizations are unprepared to handle the explosion of Big Data.
IBM offers a broad platform for Big Data, addressing all three dimensions of the challenge—variety, velocity and volume. Whether it's an energy company analyzing weather data, a law enforcement agency analyzing video images as they are streaming into an organization, a bank analyzing a decade of transactional data to identify patterns that indicate fraud or a retailer combining customer purchase information with social media sentiment analysis, IBM's platform for Big Data enables businesses to leverage data as a strategic asset. IBM Research has been working on the Big Data challenge for more than three years and currently is involved with almost 100 clients on Big Data projects. IBM has invested more than $14 billion in business analytics—including 24 acquisitions—and has assembled 8,000 analytics consultants. IBM officials said this expertise gives Big Blue the ability to help clients design, develop and execute a Big Data strategy that takes advantage of existing systems and processes. IBM executives said that in the most recent financial quarter, business analytics revenue was up 19 percent over the same period last year. The company also announced new software to deliver Big Data analytics to users on a variety of devices and platforms. At its Information on Demand (IoD) 2011 conference in Las Vegas Oct. 24, IBM unveiled new offerings that span a variety of Big Data and business analytics technologies across multiple platforms, from mobile devices to the data center to IBM's SmartCloud. With the new offerings, workers through a business can explore unstructured data—such as Twitter feeds, Facebook posts, weather data, log files, genomic data and video—and make sense of it as part of their everyday work experience, Rod Smith, IBM's vice president of emerging Internet technologies, said in an interview with eWEEK. IBM is placing the power of mobile analytics into the hands of iPad users with a free software download at the Apple's iTunes Store. Moreover, the new software is designed to help employees in key industries such as financial services, health care, government, communications, retail, and travel and transportation use business analytics on the go, IBM said.
Darryl K. Taft covers the development tools and developer-related issues beat from his office in Baltimore. He has more than 10 years of experience in the business and is always looking for the next scoop. Taft is a member of the Association for Computing Machinery (ACM) and was named 'one of the most active middleware reporters in the world' by The Middleware Co. He also has his own card in the 'Who's Who in Enterprise Java' deck.

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