Andrew Mendelsohn, senior vice president of Oracles server technologies division, said that geospatial data use in applications is becoming "pretty mainstream." "Spatial data used to be something that just scientists did for oil search drilling," he said. He pointed to customers such as Shell Oilwhich uses spatial data for oil searching and drillingas an example of the type of customer that has traditionally implemented spatial data.Latest Stories by Lisa Vaas:
Nowadays, with the spread of wireless technology, spatial data has gone mainstream, Mendelsohn said. "You can easily convince yourself that yeah, Id like that kind of data," he said. "There are all these cell phones wandering around now. The cell phones are required because of emergency regulations, to be able to identify within 100 yards where you are. Theres always been this vision that if I have a cell phone and Im walking down in Boston somewhere and its 9:00 and I want to go to a movie, its like, Tell me where the nearest movie theater is. There are a lot of very obvious spatial queries that everybody would like to dotell me where the nearest Chinese restaurant is. Theres going to be a real explosion in this technology."