Iomega Moving All New Portable Storage Drives to USB 3.0

 
 
By Chris Preimesberger  |  Posted 2010-08-24 Email Print this article Print
 
 
 
 
 
 
 

The new SuperSpeed USB 3.0 interface-which moves data at a top speed of 5 Gbits/s-is now being installed on all Iomega USB 2.0 portable hard drives, beginning with the 500GB and 1TB eGo devices, Iomega President Jonathan Huberman told eWEEK

EMC Iomega announced Aug. 24 that it is moving all its desktop storage devices to USB 3.0 from 2.0 but not charging anything extra for it.

The new SuperSpeed USB 3.0 interface-which moves data at a top speed of 5 Gbits/s-is now being installed on all Iomega USB 2.0 portable hard drives, beginning with the 500GB and 1TB eGo devices, Iomega President Jonathan Huberman told eWEEK.

The new items will hit real and virtual shelves in October.

"At least in our space, the adoption of USB 3.0 has been relatively weak," Huberman said. "There are two things driving this: No. 1, the vendors of PCs and laptops haven't been driving 3.0 that aggressively, but that is changing. In Q4, we'll be seeing a lot more 3.0 laptops and desktops.

"Plus, in our space [desktop storage], today you have to pay a significant premium to add [USB] 3.0. Given how price-conscious people are in this segment, that has limited its appeal. So we're taking that objection away."

In the first quarter of 2011, Iomega plans to move its Prestige compact portable drives to USB 3.0 on all models. Shortly thereafter, Iomega will move the rest of its portable external hard drive models to 3.0 interfaces.

Typically, small and midsize businesses and consumer desktop storage devices cost about $20 to $30 more at retail to add the USB 3.0 option. That can increase the cost of a drive from 10 percent to 20 percent.

eGO units with USB 3.0 connectivity currently go for $140 [1TB] and $220 [2TB], according to the Iomega product site.

Iomega storage devices also feature 256-bit hardware encryption, vClone software, Quick Protect backup, a free one-year subscription to Trend Micro antivirus software, and Mozy or Retrospect backup software.

Iomega's 2.5-inch portable hard drives are host-powered and use no external power supply beyond the power provided through the USB bus on a PC, laptop or netbook, Huberman said.

Iomega competes directly with Western Digital and Seagate and a large number of other attached-storage vendors for SMBs and consumers.

 
 
 
 
Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on Salesforce.com and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz
 
 
 
 
 
 
 

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