Microsoft Ramps Up Storage Profile

 
 
By Chris Preimesberger  |  Posted 2007-10-17 Email Print this article Print
 
 
 
 
 
 
 

Microsoft wants to its leverage data platforms to become a storage powerhouse.

DALLAS—Microsoft is on course to improve its share of the storage market that has long been dominated by EMC, Hewlett-Packard, NetApp and others, said Ted Kummert, corporate vice president of Microsofts Data and Storage Platform Division, speaking Oct. 17 at Storage Networking World here. Microsoft has already proved itself as the "general platform for all data"—through widespread adoption of Windows, Microsoft Office and Exchange—and is carrying this experience forward into the storage market, he said.
"Were making storage products that you can bet your business on," Kummert said, "with support for standards, a direction toward self-maintenance and the support of our wide range of partners."
Microsoft used the conference to announce that it is releasing to its manufacturing division several new features for its Data Protection Manager 2.0, including improved data recovery and snapshot capabilities and upgraded support for other Microsoft applications. Data Protection Manager, which had supported only file/print services in the past, will now support workloads from MS Exchange, SQL Server, SharePoint and Virtual Server. It will be released for general availability in the fourth quarter, Kummert said. Microsoft is testing hosted storage services. Read more here.
The new version also will include file-level deduplication and data recovery to the same server, a second server or a tape archive, Kummert said. In an interview with eWEEK later in the day, Kummert said that Microsoft will continue to use its "familiarity" with IT-savvy and nonexperienced users alike in the storage sales wars. "Generally, people dont like to have to learn something new," he said. "Theyd rather use something they already know, so if they already know Windows, theyll be able to move over and use Windows Storage Server and our other UDS [Universal Distributed Storage] products very easily." That familiarity—plus the perceived general trustworthiness of the Microsoft brand—will help carry the storage division a long way, Kummert said. UDS is the new, overarching strategy the Redmond, Wash., corporation is using to sell its storage products. UDS aims to develop cost-effective storage offerings for block- and file-based storage, and primarily for small and midsize businesses, he said. Check out eWEEK.coms for the latest news, reviews and analysis on enterprise and small business storage hardware and software.
 
 
 
 
Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on Salesforce.com and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz
 
 
 
 
 
 
 

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