Nirvanix Gives Customers Options on Cloud Storage Location

By Chris Preimesberger  |  Posted 2011-08-27 Print this article Print

Due to the impending impact of Hurricane Irene on the Eastern seaboard, the company is giving customers with data in its Node 4 data center in New Jersey the option to move their data to other locations.

Not knowing geographically where your data is stored in a cloud system has been an annoyance for many enterprise IT managers who back up their data or store archives in a cloud service. After all, geography does matter, especially since natural phenomena like hurricanes and earthquakes can happen at any time.

Cloud-storage specialist Nirvanix is one service provider that has seized upon this smoldering worry and put a fire hose to it.

The San Diego, Calif.-based company on Aug. 26 announced that due to the impending impact of Hurricane Irene on the Eastern seaboard, it is giving customers currently storing data in its Node 4 data center in New Jersey the option to move their data to other locations in the Nirvanix Cloud Storage Network-either on a temporary or full-time basis. And it's not charging anything for the move.

All of Nirvanix's carrier-class data centers are fully redundant, including diesel generator power backups and UPS to maintain full power at all times-even during rolling blackout periods-to ensure the company's data centers are running 24 hours a day, 7 days a week.

Nonetheless, for those customers seeking extra peace of mind, Nirvanix is enabling customers to select where they would like their data to reside. Data relocation options outside of New Jersey include two data centers in the U.S. (Los Angeles and Dallas), one in Frankfurt, Germany, and one in Tokyo.

"We are standing by ready to assist our customers as they face an unprecedented natural disaster which President Obama referred to as a 'historic hurricane,'" said Nirvanex President and CEO Scott Genereux. "By storing their data in the Nirvanix cloud, customers benefit from the transparent movement of data from one region to another with no impact to their business operations."

Without the cloud, IT analyst David Vellante of said, a company with a single data center would need to buy the equivalent amount of storage capacity, networking gear, servers, replication and software licenses and find another data center to power up, cool and move all their data to it.

"For years, we've been talking about anticipatory staging of data around disasters, and now the cloud is the ultimate realization of that," Vellante said. "The Wikibon community continues to document the business importance of the cloud, and in situations such as this, having access to multiple data centers to move your data around is critical.

"Clearly at a moment's notice the cloud provides companies with levels of flexibility that they never had available with IT before," Vellante said.

To learn more about this program, contact Nirvanix.

Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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