Need for Standards

By Gary Bolles  |  Posted 2002-08-19 Print this article Print

Need for Standards

Ultimately, though, what this approach really means is that IT needs to push heavily for support of standards. If IT departments are to tailor storage schemes to their companies needs, they need industry standards to ensure interoperability. "Interoperability is a huge issue today," says Steve Kenniston, an analyst at Enterprise Storage Group, an industry consulting firm, because it requires users to understand whats happening in the various industry standards initiatives. "Companies are reluctant to buy from vendors who arent participating in those standards committees. The customer today has all the power. The economic times are such that [users can say], Ill never buy your product, and Im going to go down the street and buy whichever product is going to offer me the most flexibility," he says. Adds Bill Hayden, a data strategist at Edward Jones: "Thats one of the things that were trying to communicate to the industry—that we want interoperability, and we want it as soon as we can get it."

Agreement over standards wont happen any time soon, but storage is suddenly getting the attention it deserves. "Two or three years ago, you couldnt find a business card that said storage administrator on it," says ESGs Kenniston. Today, its commonplace. And the increasing mentality among those professionals is to make storage a ubiquitous offering. "We want disk storage to be out there as a service, without caring what the hardware is behind it. We only want one fuel gauge," says Edward Jones Steele. How long will companies have to wait for that? Experts say it will be two to three years before the standards solidify and the software potentially makes storage a pleasure to manage.

In the meantime, dont worry too much about costs of the commodity components like disks and bandwidth, which should continue their rapid descent. "You can expect round brown memory to get cheaper," says Aberdeens Tanner. "You also can expect bandwidth to get cheaper. But never lose sight of the fact that the thing that always means the most is intelligence." His words to the wise: "Put all the emphasis on the software, the management [and] the skill level of the people you use."

Gary Bolles Gary A. Bolles is the Editorial Director for Ziff Davis Media's Custom Conference Group. He is responsible for directing the group's editorial efforts, ensuring the quality of the content it delivers, and moderating and speaking at client events. A frequent lecturer and keynote speaker on a variety of technology topics, he has hosted more than 50 events in the past year alone.

Bolles was the founding Editor-in-Chief of Interactive Week, developing its unique vision, the founding editorial director of Sm@rt Reseller magazine, creating the publication from initial research, and the founding Editorial Director of Yahoo! Internet Life, managing its successful launch. Bolles was also the Editor-in-Chief of Network Computing Magazine, and for one year was the host of 'Working the Web' for TechTV, covering a wide variety of technology-related topics. Until recently, he was a contributing editor to CIO Insight, writing on a broad range of technology subjects, and assisting in the coordination of the publication's research efforts.

Bolles is the former Chief Operating Officer of Evolve Software, Inc., and the former VP of Marketing for Network Products Corporation. He has served as a marketing consultant to a variety of organizations, and has advised a number of software startup companies in arenas such as online marketing and data mining.

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