SPSS, WebSideStory Advance Multichannel Analysis

 
 
By Dennis Callaghan  |  Posted 2003-04-15 Email Print this article Print
 
 
 
 
 
 
 

New products designed to help customers make better use of their Web channels and integrate them with other marketing channels.

SPSS Inc. and WebSideStory Inc. are both announcing new products designed to help customers make better use of their Web channels and integrate them with other marketing channels. SPSS will announce Wednesday the general availability of the latest version of its Web analytics application, Net Genesis 6, while WebSideStory announced Tuesday a new integration offering as part of its HitBox Web analytics service. SPSS is targeting NetGenesis 6 toward large enterprises with complex Web channels, according to officials of the Chicago-based company.
The data importer in this release has been redesigned for improved performance, including better utilization of underlying hardware, decreased processing time for data, and better handling of multiple small imports, SPSS officials said.
Reports also run faster in this release, thanks to tuning and new aggregates for complex reports like clickstreams. NetGenesis 6 supports the page dotting data collection technique, in addition to Web server log files, network packet sniffers and Web server plug-ins. This version includes new improvements to user identification algorithms to allow businesses to identify customers as they transition from "anonymous" to "cookied" status during the course of their lifecycle. Other new features include a more user-friendly reporting interface, guided report creation, deeper analysis of streaming media log files and automated system maintenance.


 
 
 
 
 
 
 
 
 
 
 

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