SPSS, WebSideStory Advance Multichannel Analysis
New products designed to help customers make better use of their Web channels and integrate them with other marketing channels.SPSS Inc. and WebSideStory Inc. are both announcing new products designed to help customers make better use of their Web channels and integrate them with other marketing channels. SPSS will announce Wednesday the general availability of the latest version of its Web analytics application, Net Genesis 6, while WebSideStory announced Tuesday a new integration offering as part of its HitBox Web analytics service. SPSS is targeting NetGenesis 6 toward large enterprises with complex Web channels, according to officials of the Chicago-based company.
The data importer in this release has been redesigned for improved performance, including better utilization of underlying hardware, decreased processing time for data, and better handling of multiple small imports, SPSS officials said.