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By Dennis Callaghan  |  Posted 2003-04-15 Print this article Print

WebSideStory meanwhile launched HitBox Business Integration services, which allows clients to transfer Web analytics data to the HitBox hosted data warehouse, so that that information can be merged with data from other applications such as customer relationship management (CRM), enterprise resource planning (ERP) and business intelligence (BI). The merged information would allow customers to get a broader view of marketing effectiveness across multiple channels, WebSideStory officials in San Diego said.
HitBox Business Integration services include HitBox DataFeed, which transfers Web visitor and customer data into other enterprise applications via XML; HitBox DataFeed Plus, which transfers session-level Web visitor and customer data for individual user identification; and Web Log Migration, which incorporates data from Web log file software or outsourced service providers into the HitBox data warehouse
HitBox DataFeed is priced at a one-time fee of $9,600. HitBox DataFeed Plus starts at $9,600 and scales up based on page views. Web Log Migration starts at $5,000 and scales up based on data volume. Pricing for SPSS NetGenesis 6.0 starts at $80,000. Latest Stories by Dennis Callaghan:


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