Startup BridgeSTOR Launches Itself, Two New Storage Appliances

By Chris Preimesberger  |  Posted 2010-11-16 Print this article Print

BridgeSTOR combines deduplication, compression and thin-provisioning features now included in most high-end storage systems and works with VDI deployments.

Startup BridgeSTOR, carving its own niche by building upon the storage advances of the last few years, on Nov. 16 launched both itself and its first two products-rather plainly called Application Optimized Storage appliances.

The new machines combine the most important current data reduction and storage optimization features-deduplication, compression and thin provisioning-that can be found as standard, or near-standard, in most new storage systems.

The AOS is designed for the SMB market, which BridgeSTOR CEO and co-founder John Matze described as "businesses with enterprise IT problems but without enterprise checkbooks."

BridgeSTOR handles both primary (Tier 1 hot data) and secondary (Tier 2 warm data) storage, dedupes data as it comes into the gateway and has baked-in readiness for virtualized machines-which make it basically a plug-and-play component for cloud systems.

One of the new appliances-as might be ascertained from the name, BridgeSTOR AOS Appliance for Backup Exec 201-is designed specifically to work with Symantec's data protection system, one of the industry's best-selling. It is configured in the box with Symantec's Data Deduplication Suite, the one that dedupes at the gateway.

Matze told eWEEK without hesitation that the appliance can reduce by as much as 90 percent all the data stored for both primary and backup.

"We're going to do for storage what VMware did for servers," Matze said. "In most data centers, you walk around and see that half the servers are often out of commission. And next to those server racks are racks of storage arrays. We can cut that down to half or less.

"I haven't met anyone yet who doesn't like that message."

BridgeSTOR for VMware VDI

BridgeSTOR's second product is the AOS Appliance for VMware Virtualization, which is designed for housing ESX hypervisor data and backing up VMware virtual desktop images.

"VMware automatically copies the same virtual desktop images hundreds of times," Matze said. "Using our dedupe, there's only one copy, so it's a lot more efficient in saving space."

BridgeSTOR appliances are modular, start at 3TB and can scale to a capacity of about 30TB. Pricing starts at around $20,000.

Matze, who founded Siafu Software (which was acquired by Hifn, which was in turn sold to Exar last year), told eWEEK that BridgeSTOR will be working in new ways with channel providers, who have a hard time making profits with cloud computing deployments.

"BridgeSTOR is a 100-percent channel-focused company," Matze said. "We will be selling our appliances to resellers and covering their backs when they sell them to their own customers. We will work with our best resellers to bundle the new storage appliances with other solutions."

The new appliances become widely available at the end of November, Matze said. BridgeSTOR is based in Poway, Calif.

Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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