How Makes Money

By Chris Preimesberger  |  Posted 2009-07-15 Print this article Print

How about the business model? How will the company make money?

"We see a premium-based business model working here," Baer said. "With we believe there is a premium product there. Right now you can pay $2.95 a year, or tweet about us, and you get use of it for free. That's the entry-level product; that only backs up the things that you typed, your tweets.

"The premium version, which we are building now and have been getting great feedback on from thousands of users, will do things like back up your favorites, all the tweets on your timeline that you're watching and your follower list."

There also seems to be a market for saving search phrases, Baer said.

"For example, if you run a conference and you want to collect all the tweets about your conference, we could provide that," Baer said.

Pricing is still to be determined on the premium Twitter-related services. For $20 per year, will back up an entire e-mail account, Baer said.

Entire Company Is Outsourced to the Cloud

Baer and Cali have built their entire company on outsourced cloud services to deliver just that: a series of cloud-based services.

"We didn't want to have to invest in our own equipment, build servers-stuff that isn't our core competency," Baer said. "We just want to run our business model. Everything we do is virtual."

Baer hosts his domains on GoogleApps. His company stores everything on Amazon S3 and uses GoogleDocs for sharing and calendaring. The project management is done through BaseCamp. The company's code is hosted on a subversion server. Even the bug tracking system, FogBugs, is in the cloud.

"I have another startup called OtherInBox, and we've never bought a single server," Baer said. "All we have are our laptops. We're all built on Amazon Web services, everything's in the cloud. We don't own any servers; there's nothing here [in the Austin office]."

For more information and to sign up for any of these services, go here.

Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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