How BackupMy.net Makes Money
How about the business model? How will the company make money?
"We see a premium-based business model working here," Baer said. "With BackupMyTweets.com we believe there is a premium product there. Right now you can pay $2.95 a year, or tweet about us, and you get use of it for free. That's the entry-level product; that only backs up the things that you typed, your tweets.
"The premium version, which we are building now and have been getting great feedback on from thousands of users, will do things like back up your favorites, all the tweets on your timeline that you're watching and your follower list."
There also seems to be a market for saving search phrases, Baer said.
"For example, if you run a conference and you want to collect all the tweets about your conference, we could provide that," Baer said.
Pricing is still to be determined on the premium Twitter-related services. For $20 per year, BackupMyMail.com will back up an entire e-mail account, Baer said.
Entire Company Is Outsourced to the Cloud
Baer and Cali have built their entire company on outsourced cloud services to deliver just that: a series of cloud-based services.
"We didn't want to have to invest in our own equipment, build servers-stuff that isn't our core competency," Baer said. "We just want to run our business model. Everything we do is virtual."
Baer hosts his domains on GoogleApps. His company stores everything on Amazon S3 and uses GoogleDocs for sharing and calendaring. The project management is done through BaseCamp. The company's code is hosted on a subversion server. Even the bug tracking system, FogBugs, is in the cloud.
"I have another startup called OtherInBox, and we've never bought a single server," Baer said. "All we have are our laptops. We're all built on Amazon Web services, everything's in the cloud. We don't own any servers; there's nothing here [in the Austin office]."
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