Storage Software Sales Keep Climbing, No Ceiling in Sight

By Chris Preimesberger  |  Posted 2011-09-06 Print this article Print

IDC reports that the storage software sector experienced its seventh consecutive quarter of year-over-year growth during the second quarter of 2011.

Sales in the data storage industry, as has been the case for more than a decade, continue to travel "up and to the right" on all the market report charts, and with the continuing deluge of data pouring into storage devices, no change is expected anytime soon.

Following last week's upbeat storage hardware report, industry analyst IDC reported Sept. 6 that the storage software sector experienced its seventh consecutive quarter of year-over-year growth during the second quarter of 2011.

In its Storage Software QView, IDC placed the total storage software market value at $3.4 billion during the quarter, up 11.3 percent over the same period last year. IDC said the double-digit growth aligned with increased investments made within the server and disk storage hardware markets during the same quarter, an indication that storage software sales benefited from  investments made within the infrastructure space.

Among the vendors, EMC, with second-quarter revenues of $827 million, led a handful of large software producers with about 25 percent of the market. Symantec, with 16 percent and revenues of $533 million, was second. IBM was third with 14 percent and $477 million in revenue.

NetApp was fourth with 9 percent and $298 million, and Hitachi (4.4 percent, $147 million) and Hewlett-Packard (4 percent, $131 million) were in a virtual tie for fifth, IDC said.

All suppliers covered within IDC's Qview saw year-over-year increases in storage software sales, suggesting demand for storage software was far reaching and went well beyond simple product refresh cycles, IDC said.

Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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