Intel Is the Key Mover to the New Standard

By Chris Preimesberger  |  Posted 2009-01-02 Print this article Print

About two years ago, Intel quietly began trying to rally the consumer electronics vendors and suppliers of technology to start the USB 3.0 standardization effort, O'Neill said.

"Outside of Intel, we believe Symwave has the largest contingent of engineers working on USB 3.0 and we believe it's not a matter of, 'Will this market happen?', it's really only, 'When will it happen?'"

Symwave thinks this changeover will happen sooner rather than later, basically because there's a huge amount of pent-up demand, O'Neill said.

"USB 2.0, which can move data at 480Mb, was standardized over 10 years ago-everything else [meaning the data itself] has grown at least tenfold, if not hundredfold," O'Neill said. "The size of the files we use, the expectation about how fast things happen-anybody that has a digital camera or an iPod has probably endured the pain of trying to download images or sync their iPod.  

"Frankly, USB has been behind the curve. That will all be changing. Everybody I know that I talk to about this says, 'Wow, that's so cool. Can't wait for that!'"

Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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