Data warehouser Teradata officially
joined the unified computing trend Oct. 25 on the first day of its annual
partner conference in San Diego.
Teradata, which is said to own about two-thirds of the enterprise data warehousing
market, unveiled its Unified Logical Data Model Framework and Product Portfolio
(Teradata Unified LDM), which enables enterprises to build and manage data
warehouses—and, of course, add analysis and reporting on all the data—across
their entire supply chain.
The Unified LDM is a new portfolio of products and services for
incorporating data warehousing analytics into an IT system. It is built on 10
years of product development expertise and implementations at hundreds of
customer sites, Teradata Vice President of Product and Services Marketing Randy
Lea told eWEEK.
Teradata sees the Unified LDM as a blueprint for collecting and storing data
that supports business units across an enterprise. The idea is to enable
customers to model and integrate internal and external business processes and
data, be able to report on them, and to use the answers whenever needed, Lea
said.
"We're seeing more of our customers move from [straight] transactions
to interactions," Lea told eWEEK.
"For example, that basically means that when I deal with an airline and
I buy a ticket to go to Chicago,
it's 'Did I have a layover?' It's not just $318 for the ticket, it's 'Was I
delayed? Did I have bad service?' It's all those things you see in retail
[business]."
All that peripheral information to a transaction plays importantly into a
customer experience and must be accounted for in business analytics in order
for a company to get a true picture of how well—or badly—it is executing its
business processes.
The Teradata Unified LDM consists of a set of standards and conventions
governing the logical data modeling process, Lea said.
Key features of the LDM, according to Lea, include:
- High performance, in-database
processing
- In-database, high-performance
environment to run analytics; this optimizes the analytic process by
eliminating data movement while leveraging the parallel processing of the
Teradata database engine
- Application development, OLAP
optimization, agile analytics, geospatial, temporal, unstructured
analytics, data exploration and advanced analytics
- Ability to integrate multiple
subject areas into a single environment for analytics
- Process complex analytics
against "big data"
- Ability to extend analytics
with customized in-database methods
- Tools include SAS, IBM
SPSS Modeler, KXEN, R, Hadoop,
Attensity, Clarabridge, Information Builders WebFocus, Esri, CoreLogic,
Apos, Tableau, Microstrategy, SAP
Business Objects, Oracle BI, Cognos and Microsoft.
Lea said the Unified LDM will become available at the end of November, and
all 10 of the industry LDM product releases under the unified framework will be
deployed by the end of December 2010.
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