Toshiba Shows New NAND Flash SATA Drives, SD Cards at CES

By Chris Preimesberger  |  Posted 2011-01-06 Print this article Print

The company is demonstrating new removable SD memory cards that can hold up to 64GB of content and faster solid-state SATA drives.

Toshiba America Electronic Components came out Jan. 6 with some new secure digital memory cards and solid-state SATA (serial ATA) drives at the International Consumer Electronics Show in Las Vegas.

The independent division of Toshiba, the Tokyo-based IT giant, now is using the acronym TAEC, which is dangerously close to causing confusion with consumer audio and data storage maker TEAC.

The company, inventor of NAND flash in the late 1980s, introduced a new set of removable SD memory cards--which hold up to 64GB of content--for cameras and videocams designed to work optimally with a new high-speed SD bus interface, the UHS-I (Speed ModeSDR104).

The combination of the new cards and the bus interface offer faster data movement for users, especially for the increasing amount of high-definition content -- such as video and high-speed continuous shooting of high-resolution digital still cameras -- being created by consumers and companies, Toshiba said.

The new cards boast read speeds up to 95MB/s and write speeds up to 80MB/s on UHS-I devices, Toshiba said.

For example, a 2.5-hour HD movie weighing in at about 10GB can be written in about 2 minutes, compared to about 43 minutes for a Class 4 SDHC card from the previous generation, Toshiba said.

On the SATA SSD side, the company said its new drives for OEMs are faster and feature increased capacities and smaller form factors, thanks to improvements in NAND flash architecture over the last year. They will be used in tablet PCs, laptops, mini-mobile and netbook PCs as well as industrial applications, the company said.

Toshiba also is the world's fifth-largest personal computer vendor, after Hewlett-Packard, Dell, Acer and Lenovo. Both new products are being demonstrated at CES booth #11026 from Jan. 6-9.

Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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