IBM's general manager for storage, Brian Truskowski, speaks with eWEEK about Big Blue's momentum in the storage space and how the company is outperforming its competition.
IBM's storage business is on a
roll. IBM this week reported 11 percent
year-over-year revenue growth for its storage products in the first quarter of
2010. That followed a final quarter of 2009 that saw IBM
outperform EMC and Hewlett-Packard and,
according to IDC, seize the No. 2 position
in the global market. As if to celebrate the momentum, IBM
also this week announced new storage products designed to reduce the cost and
complexity of storing vast amounts of data while making it easier for clients
to apply analytics and gain insight from the data. eWEEK Senior Editor Darryl
K. Taft spoke with Brian Truskowski, general manager for storage in IBM's
Systems and Technology Group, about the factors driving IBM's
surge in storage.
Why is storage a big deal for
businesses and governments these days?
Data is flowing in from everywhere and straining
systems in enterprises of all sizes. IDC
says the world's data already exceeds available storage space-and demand for
storage capacity is growing nearly 60 percent a year. Businesses are struggling
with the volume and evolving nature of the data they're already collecting.
They're under huge pressure to turn this data into insight, and they're
wrestling with how they're going to store and secure it all. According to
Forrester, spending for storage will have the fastest growth in 2010 in the
Companies and governments are making capital investments to address three
main challenges: cutting storage costs and making more efficient and reliable
use of data; increasing capacity to store data on a massive scale; and
categorizing and prioritizing data to gain insight through analytics. This is
why IBM has invested billions over the last
few years in storage innovations such as super-efficient grid-based storage
arrays such as XIV, data deduplication for the elimination of redundant data
copies, scale-out storage to support unstructured file-based data growth, and
the Easy Tiering of data to prioritize data for workloads like real-time
analytics to gain new insights.
Would you please summarize IBM's position in the storage market?
As 2009 began, IBM was tied for second
place in the storage market. By the end of the year, IBM
had pulled ahead of HP to take a clear second spot. IBM
also is now the No. 1 storage vendor in China,
with 23 percent of the external disk share, and in India,
with 31 percent. IBM is either No. 1 or
No. 2 in the three main storage segments-tape, disk and storage software-and
has been growing in all three. IBM reported
first-quarter earnings this week, and storage revenue grew 11 percent year to
year. We reported that disk revenue grew 18 percent and gained share, with
double-digit growth in enterprise, midrange and low-end products.
What accounts for the growth?
In a simple word: innovation. Helping clients address this data conundrum, IBM's
strategy is provide clients with the innovative products and tools they need
for the intelligent management and placement of information without adding
complexity. We're investing both through acquisitions and organic development
to drive this innovation in key storage technologies across software and
hardware. A particularly key weapon for us has been our acquisition of XIV, a
high-end, disk storage system with a virtualized grid architecture designed to
eliminate the complexity of storage administration. A lot of our clients say
XIV is the easiest storage system they've ever installed and managed. IBM
added more than 400 new storage customers to our client list based on their
choice of the XIV storage platform in 2009, and we are off to a great start in
the first quarter of 2010 with an additional 75 new IBM
storage clients. We're also added deduplication capabilities to the IBM
Storage solution set through our acquisition two years ago of Diligent
Technologies. So our acquisitions are performing very well as we have ramped
their development and sales capacity to fuel growth.
Additionally, we are making multimillion-dollar development investments in
high-end file storage, archiving solutions, disk virtualization and tape
density to continue to drive IBM leadership.
Our recent achievement of a world record in areal data density on linear
magnetic tape-25 billion bits on a single cartridge-is a great example of
leveraging IBM research capabilities to
break through barriers.