2005: The Year We Hog-Tie Data - Page 3

By Lisa Vaas  |  Posted 2004-12-30 Print this article Print

The second is that theyll try to apply some type of relevance to the ocean of data in which theyre drowning. Like Oracle user Jack Biliter II said to me at OpenWorld, Oracle BI 10g is a step in the right direction when it comes to figuring out which specific data in the companys ocean of data is relevant. "Weve gone through several phases of being inundated with data," said Biliter, vice president of planning and analysis for EverBank Financial, a private holding company. "Whats worth looking at?" BI 10gs capability of setting up "stoplights"—i.e., the ability to set parameters around data that flags when sales are slipping too low in a given area or time frame, for example—would help departments start analyzing data more efficiently, as they narrow down their focus to whats really important. For example, when a sales region is doing well, cells in a table turn green. When they slip below a specified limit, cells turn red.
Whats the central theme for 2005? This is the year were going to hog-tie data. Were going to figure out whats really important. Were going to figure out what to do with the damn stuff to avoid getting into trouble with regulations. Were going to figure out what e-mail to delete, how to track who did what with it, and were going to be turning to a very smart new generation of databases to help. Finally, were going to send our prayers to PeopleSoft employees. Make a New Years resolution right now, as a matter of fact. This is how it goes: You are going to network like mad to make sure those who get laid off are working soon thereafter. Maybe Larry Ellison is right about the need to consolidate, or maybe hes wrong. From what I can see, it looks like the world in the coming year will be ripe for innovation—and well need all the help we can get. Write to me at lisa_vaas@ziffdavis.com. eWEEK.com Associate Editor Lisa Vaas has written about enterprise applications since 1997. Check out eWEEK.coms for the latest database news, reviews and analysis.

Lisa Vaas is News Editor/Operations for eWEEK.com and also serves as editor of the Database topic center. Since 1995, she has also been a Webcast news show anchorperson and a reporter covering the IT industry. She has focused on customer relationship management technology, IT salaries and careers, effects of the H1-B visa on the technology workforce, wireless technology, security, and, most recently, databases and the technologies that touch upon them. Her articles have appeared in eWEEK's print edition, on eWEEK.com, and in the startup IT magazine PC Connection. Prior to becoming a journalist, Vaas experienced an array of eye-opening careers, including driving a cab in Boston, photographing cranky babies in shopping malls, selling cameras, typography and computer training. She stopped a hair short of finishing an M.A. in English at the University of Massachusetts in Boston. She earned a B.S. in Communications from Emerson College. She runs two open-mic reading series in Boston and currently keeps bees in her home in Mashpee, Mass.

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