Casino Hits Database Jackpot With SQL Server

 
 
By Brian Fonseca  |  Posted 2004-05-31 Email Print this article Print
 
 
 
 
 
 
 

Integrated BI makes SQL Server a winner for the Borgata Hotel Casino & Spa.

When building an IT environment for a large casino and hotel that weaves together traditional mainframe applications with forward-looking Web-based software, rolling the dice on critical database decisions isnt a wise gamble.

Despite the dependence of many casino-oriented applications on IBM infrastructure and "green screen" technology, casinos such as the Borgata Hotel Casino & Spa are embracing Microsoft Corp.s .Net development tools and SQL Server DBMS to bridge the gap between disparate platforms and to enrich the customer experience.

On the eve of its first anniversary next month, the Borgata, of West Atlantic City, N.J., is reaping the rewards of its bet on SQL Server 2000, according to John Forelli, director of administrative systems. The Borgata is using the DBMS to power its back-end systems and integrate them with popular hospitality industry applications that are tethered to IBMs DB2 database running on iSeries servers.

Forrelli said he is particularly excited about SQL Servers integrated business intelligence features.

"Thats the home run. The developers that work in my group, if they develop a Web page for a customer kiosk, they can use [Visual Basic .Net], whereas if we had another BI tool, theyd have to learn all of their applications," Forelli said. "From a [total cost of ownership] point of view, you are saving money on the application side, and you dont have to staff up and throw all this money at training. [The database] absolutely has to be integrated and tie in all these pieces."

Next page: Web use explodes in casino realm.



 
 
 
 
Brian Fonseca is a senior writer at eWEEK who covers database, data management and storage management software, as well as storage hardware. He works out of eWEEK's Woburn, Mass., office. Prior to joining eWEEK, Brian spent four years at InfoWorld as the publication's security reporter. He also covered services, and systems management. Before becoming an IT journalist, Brian worked as a beat reporter for The Herald News in Fall River, Mass., and cut his teeth in the news business as a sports and news producer for Channel 12-WPRI/Fox 64-WNAC in Providence, RI. Brian holds a B.A. in Communications from the University of Massachusetts Amherst.
 
 
 
 
 
 
 

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