HP and Oracle are teaming up to release the HP Oracle Database Machine. The HP Oracle Database Machine has some analysts predicting that Oracle will disrupt the data warehouse market, as Oracle issues a direct challenge to data warehouse leaders like Teradata.
Not too long ago, Microsoft sought to shake up the data warehousing market
with the purchase of DATAllegro. Not to be outdone, Oracle
jumped into the fray
at its Oracle OpenWorld conference in San
Francisco. But instead of an acquisition, Oracle
pulled the covers off a project three years in the making-the HP Oracle
With its pricing and query optimization, Oracle's latest data warehousing
play is a direct challenge to Teradata, IBM
and other players in the enterprise data warehousing market. After the product
was officially announced during Oracle CEO
Larry Ellison's OpenWorld keynote, analysts from Gartner and Forrester Research
said the play is potentially game-changing.
"I think Teradata is probably sitting there right now a little upset,"
said Gartner analyst Donald Feinberg. "I think that the disruptive part of
this is that Oracle has moved into the hardware business ... the second thing
that's disruptive about this is that they have pushed the processing down to
the storage drive. It allows you to parallelize code, general code."
in particular were singled out as vendors Oracle was
challenging with the product. Oracle President Charles Phillips said in an
interview with eWEEK he expected other vendors to be caught off-guard and to be
pressured by customers to improve performance.
"With an appliance available from Oracle with all the rich features
that come with Oracle, and a high-end interconnect ... it's going to change their
market," Phillips said.
Oracle's Charles Rozwat, executive vice president of product development,
offered up similar thoughts during the interview.
"What Netezza has delivered is really a big storage box, with very
little database processing capability," Rozwat said. "Teradata is
kind of balanced in the other direction, where they have a significant amount
of database processing but not really all that much storage. What we've tried
to do is create a system that is very balanced as far as both database
processing and storage."