HP Oracle Database Machine Makes Waves in Data Warehousing Space
HP and Oracle are teaming up to release the HP Oracle Database Machine. The HP Oracle Database Machine has some analysts predicting that Oracle will disrupt the data warehouse market, as Oracle issues a direct challenge to data warehouse leaders like Teradata.Not too long ago, Microsoft sought to shake up the data warehousing market with the purchase of DATAllegro. Not to be outdone, Oracle jumped into the fray at its Oracle OpenWorld conference in San Francisco. But instead of an acquisition, Oracle pulled the covers off a project three years in the making-the HP Oracle Database Machine. With its pricing and query optimization, Oracle's latest data warehousing play is a direct challenge to Teradata, IBM and other players in the enterprise data warehousing market. After the product was officially announced during Oracle CEO Larry Ellison's OpenWorld keynote, analysts from Gartner and Forrester Research said the play is potentially game-changing.
"I think Teradata is probably sitting there right now a little upset," said Gartner analyst Donald Feinberg. "I think that the disruptive part of this is that Oracle has moved into the hardware business ... the second thing that's disruptive about this is that they have pushed the processing down to the storage drive. It allows you to parallelize code, general code."