Know Your Options
Strategy No. 1: Know your options
It sounds simple but it's not. The temptation is to get so overwhelmed by the hype that you relegate it all to the back burner, telling yourself that you'll get around to it "sometime soon." Take a long view of your world when it comes to database technologies. Look for information that helps you to understand how these new technologies affect that vision.
To stay on top of what's out there can be overwhelming, so find a few trusted sources and stay on top of them. Engage a few industry experts whom you trust and make sure you stay in touch with them on a regular basis. Another trick often forgotten is to use the job boards to search for key terms, both from an employer and employee perspective. Track them over time and compare them to one another. That takes all of five minutes and can help you put some objectivity around media hype.