ISVs Courted for Yukon Apps
Microsoft Corp. plans to whet the appetite of small and midsize businesses for a major update of its SQL Server database.Microsoft Corp. plans to whet the appetite of small and midsize businesses for a major update of its SQL Server databasecode-named Yukonwith a liberal helping of Yukon-ready applications. Its main tool is a program the Redmond, Wash., company calls Yukon Ascend, which encourages ISVs to make applications available for use with Yukon.
The first phase of the program, which officials are also referring to as the ISV Readiness Program for Yukon, was rolled out last month and coincided with the launch of Yukon Beta 1. The target was to sign on 100 ISVs. Microsoft provides the ISVs with in-depth technical support, including application assessment and direct porting in some cases. Microsoft will also co-market the applications so that people will be aware of what applications are available when Yukon ships, according to Stan Sorenson, Microsofts director of product management for SQL Server.