ISVs Courted for Yukon Apps

By Lisa Vaas  |  Posted 2003-08-25 Print this article Print

Microsoft Corp. plans to whet the appetite of small and midsize businesses for a major update of its SQL Server database.

Microsoft Corp. plans to whet the appetite of small and midsize businesses for a major update of its SQL Server database—code-named Yukon—with a liberal helping of Yukon-ready applications.

Its main tool is a program the Redmond, Wash., company calls Yukon Ascend, which encourages ISVs to make applications available for use with Yukon.

The first phase of the program, which officials are also referring to as the ISV Readiness Program for Yukon, was rolled out last month and coincided with the launch of Yukon Beta 1. The target was to sign on 100 ISVs. Microsoft provides the ISVs with in-depth technical support, including application assessment and direct porting in some cases. Microsoft will also co-market the applications so that people will be aware of what applications are available when Yukon ships, according to Stan Sorenson, Microsofts director of product management for SQL Server.

Because the program is in its earliest stages, Microsoft had no information on which ISVs it expects to sign on.

New features in the update that are designed to appeal to shops with minimal IT staff—a trademark of small businesses—include an overhaul of the management console. The updated console will include ease-of-use features such as auto-completion and IntelliSense, a feature that automates routine data entry by making suggestions based on the first few characters typed.

The second phase of Yukon Ascend will begin in the first half of next year, with Yukon Beta 2. The target of this phase will be to sign up 1,000 ISVs.

The final phase will begin in the second half of next year, with the release of Yukon Beta 3, the release candidate. The target is to sign up 3,000 ISVs.

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Lisa Vaas is News Editor/Operations for and also serves as editor of the Database topic center. Since 1995, she has also been a Webcast news show anchorperson and a reporter covering the IT industry. She has focused on customer relationship management technology, IT salaries and careers, effects of the H1-B visa on the technology workforce, wireless technology, security, and, most recently, databases and the technologies that touch upon them. Her articles have appeared in eWEEK's print edition, on, and in the startup IT magazine PC Connection. Prior to becoming a journalist, Vaas experienced an array of eye-opening careers, including driving a cab in Boston, photographing cranky babies in shopping malls, selling cameras, typography and computer training. She stopped a hair short of finishing an M.A. in English at the University of Massachusetts in Boston. She earned a B.S. in Communications from Emerson College. She runs two open-mic reading series in Boston and currently keeps bees in her home in Mashpee, Mass.

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