Oracle, Acxiom Partner For Master Data Management
Oracle and Acxiom Corporation announced plans to work together to offer a pre-packaged and integrated, content-rich, knowledge-based master data management tool.Oracle is teaming up with Acxiom Corp. to offer a pre-packaged and integrated, content-rich, knowledge-based master data management tool. The partnership between Oracle and Little, Ark.-based Acxiom, a provider of customer and information management tools, to bring to market a powerful, integrated MDM offering that will allow organizations to better understand their customers, help increase sales and marketing effectiveness and reduce overall cost of ownership with faster implementation and deployment, officials at both companies said in a joint statement.
"Pre-packaged, integrated and up-to-date consumer information is of critical importance for competitive, consumer facing, intensive industries such as financial services, retail and telecommunications," said Oracle Vice President of MDM Strategy Pascal Laik. "Acxiom is a trusted partner among leading global companies and we are pleased to be working with them to combine our respective strengths and continue to demonstrate Oracles leadership and vision for the MDM market with our planned offering."