Oracle Fined, Reprimanded for Unsubstantiated Benchmark Claim in Ad

 
 
By Chris Preimesberger  |  Posted 2009-09-30 Email Print this article Print
 
 
 
 
 
 
 

Database giant Oracle is fined $10,000 and directed to take corrective action after running an ad in The Wall Street Journal and The Economist making a claim without registered proof in relation to a published TPC-C performance result from IBM.

Claims in advertising, no matter how outlandish they may seem, go unchallenged or are simply shrugged off every day as a normal part of capitalist culture.

However, this isn't the case with the TPC (Transaction Processing Performance Council), a nonprofit that checks on claims made in advertising that involve benchmarks for IT products.

As a result, enterprise middleware giant Oracle on Sept. 30 was fined $10,000 and directed to take corrective action after running an ad in The Wall Street Journal and The Economist claiming that "Sun + Oracle Is Faster" compared with a published TPC-C performance result from IBM.

Oracle's contention that its database server is faster than one from IBM using a benchmark result it claimed will be announced on Oct. 14 "is not supported because Oracle did not have a TPC result at the time of publication," the TPC said in a statement to the media.

The TPC-C benchmark is an often-used standard for comparing online transaction processing performance on various hardware and software configurations.

The TPC requires that claims based on TPC benchmarks must be demonstrable using publicly available data from official TPC benchmark results.  Oracle did not meet that requirement, TPC spokesperson Michael Majdalany told eWEEK.

Oracle, among many other companies, commonly makes claims that its systems are faster than those of competitors. This is not the first time Oracle has been slapped with a fine and such an order to set the record straight, Majdalany told eWEEK.

"But in terms of the TPC's history, this is the first time we've decided to go public with that because we felt that in this case, the violation was serious enough that it warranted a public response from the TPC," Majdalany said. "There have been companies that have been found in violation in the past, and some of them have been fined as well."

Sun Microsystems was not deemed liable in this case. "This was strictly an Oracle ad, and it was on the Oracle Website," Majdalany said.

Oracle did not respond immediately to a request for comment.



 
 
 
 
Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on Salesforce.com and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz
 
 
 
 
 
 
 

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