Oracle Sets Sights on Microsoft

By Jim Louderback  |  Posted 2004-01-28 Print this article Print

With its Linux initiative a success, Oracle now plans on taking on Microsoft's SQL Server on the low end.

SAN DIEGO—Calling its "Unbreakable Linux" campaign a big success, Oracle Corp. President Chuck Phillips announced a new focus on the Windows market. Speaking at Oracles Financial Analyst Day at Oracle AppsWorld here Wednesday, Phillips said its time to go on the offensive against Microsoft. Referring to SQL Server, Phillips announced that pricing for the Windows version of Oracle 10g will debut at "the same list price per processor as Microsoft."
The Windows version of 10g will be released "within 30 days," while the Linux version will be available Friday. Oracles database is now "the dominant database in Linux," Phillips said. "We love operating systems, but we dont love them that much," he explained, as a way of introducing the companys renewed focus on the Windows market.
In addition to price, Phillips touted 10gs ease of use as another way it will compete with SQL Server. During his on-stage presentation, Phillips emphasized the point by installing 10g on a Dell Inc. notebook in just 10 minutes—mostly in the background—during his presentation. In addition to highlighting 10gs strengths against SQL Server, Phillips highlighted Oracles Daily Business Intelligence initiative—which combines data warehousing and data analytics into a product database. The new capabilities add summary tables to standard production databases, but let users drill down right into the live data—if necessary.
With more than 20 years experience in consulting, technology, computers and media, Jim Louderback has pioneered many significant new innovations.

While building computer systems for Fortune 100 companies in the '80s, Jim developed innovative client-server computing models, implementing some of the first successful LAN-based client-server systems. He also created a highly successful iterative development methodology uniquely suited to this new systems architecture.

As Lab Director at PC Week, Jim developed and refined the product review as an essential news story. He expanded the lab to California, and created significant competitive advantage for the leading IT weekly.

When he became editor-in-chief of Windows Sources in 1995, he inherited a magazine teetering on the brink of failure. In six short months, he turned the publication into a money-maker, by refocusing it entirely on the new Windows 95. Newsstand sales tripled, and his magazine won industry awards for excellence of design and content.

In 1997, Jim launched TechTV's content, creating and nurturing a highly successful mix of help, product information, news and entertainment. He appeared in numerous segments on the network, and hosted the enormously popular Fresh Gear show for three years.

In 1999, he developed the 'Best of CES' awards program in partnership with CEA, the parent company of the CES trade show. This innovative program, where new products were judged directly on the trade show floor, was a resounding success, and continues today.

In 2000, Jim began developing, a daily, live, 8 hour TechTV news program called TechLive. Called 'the CNBC of Technology,' TechLive delivered a daily day-long dose of market news, product information, technology reporting and CEO interviews. After its highly successful launch in April of 2001, Jim managed the entire organization, along with setting editorial direction for the balance of TechTV.

In the summer or 2002, Jim joined Ziff Davis Media to be Editor-In-Chief and Vice President of Media Properties, including, Microsoft Watch, and the websites for PC Magazine, eWeek and ZDM's gaming publications.


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