Reinforcing Teradatas Position
Forrester Research analyst James Kobielus called Teradata's new appliance scalable and cost-effective and said it could reinforce Teradata's position in the very high end of the data warehouse market. Teradata also pulled the covers off version 13.0 of the Teradata Database, which has 75 new features. The biggest of the enhancements is the storage virtualization technology, which manages storage data retrieval and places the most frequently used data on the fastest storage. "Cold data," meaning data that is rarely used, is placed on the slowest storage without user or administrator intervention."This is really the beginning of what we think is going to be a big piece of our technology for years to come," Gnau said.The database will be generally available in 2009. Keeping an eye towards the future, the company also showcased a prototype of technology using solid state disk drives that officials hope will be ready for enterprises by 2011. In the meantime, Teradata remains focused on innovating to keep its rivals at bay. "We're hopelessly paranoid about our competitors," Gnau said. "Oracle frankly is great technology for OLTP [online transaction processing] types of applications and for being a database engine behind an ERP application...that's what it was built for. It's kind of like you can put a screw in the wall with a hammer or a screw driver-which is going to be more sustainable? Which is going to be elegant? Which one is going to just work better?"