One in 5 U.S. adults surveyed said they would planned to own a tablet by 2014, giving Apple, Android and the latecomers plenty of time to duke it out over market share.
The market carved out by Apple's iPad has a bright
future, as 1 in 5 American Adults plan to own a tablet computer by 2014, according
to a survey of 2,288 participants from Fuze Box and Harris Interactive.
Market researcher Harris conducted the survey online Nov.
10 through Nov. 12 on behalf of sponsor Fuze Box, which makes Web conferencing
applications for computers, tablets and smartphones.
Application use on tablets, including the iPad and
machines based on Google's Android platform, RIM's PlayBook, HP's PalmBook and
Microsoft Windows 7 tablets, will see quite a range.
Some 78 percent of respondents said they planned to use
their tablets to surf the Web. Three-quarters of people said they would use
their machines for e-mail.
Electronic reading of books and newspapers, (53 percent),
social networking (50 percent), consuming TV via Netflix, Hulu and other apps
(43 percent) were also popular draws.
Tablet use bodes well for enterprises as well, with 37
percent of respondents pledging to use their machines for business concerns.
Some 58 percent of those polled said they expected to
engage in business correspondence with their tablets, with 37 percent looking
to participate in online meetings and Web conferences.
Fuze, which has tailored its Web conferencing app for iPads
and Samsung's Galaxy Tab
expects corporate sales workers to use its applications for participating in
virtual meetings while traveling.
"With 2 in 5 tablet owners using their device for
business by 2014, we have officially entered the post-PC era and the potential
is there to reinvent the business environment for collaboration with portable
and tactile computing devices, complete with cameras, document sharing, cloud
computing, and storage," Fuze Box CEO Jeff Cavins said in a statement.
Marketing (34 percent), training (33 percent), finance,
(32 percent), and other areas rounded out the business use case for tablets in
the Fuze poll.
One other interesting note: the researchers found that men
are more likely than women to say they own and/or plan to buy a tablet computer
in the next three years. That's by a count of 26 percent to 18 percent.
The launch of Apple's iPad in April ushered in a deluge of
tablet products based on Google's Android operating system this fall. HP,
Microsoft and RIM promised to have tablets in 2011.
Expect the Consumer Electronics Show in January to play
host to a hotbed of tablet announcements, including Motorola's Android 3.0 Honeycomb
Despite the coming glut of tablets, Piper Jaffray
the iPad will command 44 percent of the total tablet market by 2012, with
Android tablets commanding 39 percent. That leaves 17 percent for Microsoft, HP's Palm and RIM
to fight over.