5 Things That Will/Wont Work for Dell - #5. Emerging Markets
5. Emerging Markets
Michael Dell personally visited China, Dell is opening factories in Eastern Europe, and there's a plan in place to embrace the overseas market. However, HP is already well invested there, and Dell remains tied to the U.S. market, which accounted for more than 50 percent of Dell's revenues last year. HP, in contrast, pulled in 70 percent of revenues from overseas and seems in a better position to take advantage of the switch to that market.
In early April, CEO Michael Dell offered a blueprint of how his company plans to pull itself out of its current situation and return to the profitability and innovation of years past. To achieve this, the company is moving away from older markets and entering new ones. eWEEK took a look at what is working for the Round Rock, Texas, company and what is not.