5 Things That Will/Wont Work for Dell - #2. Entering the Crowded Phone Market
2. Entering the Crowded Phone Market
For at least six months, there have been rumors that Dell will enter the cell phone or smart phone market. The company has not commented on these rumors, but some analysts who follow Dell believe it's a mistake for the company to enter a market where it can add little value.
In early April, CEO Michael Dell offered a blueprint of how his company plans to pull itself out of its current situation and return to the profitability and innovation of years past. To achieve this, the company is moving away from older markets and entering new ones. eWEEK took a look at what is working for the Round Rock, Texas, company and what is not.