5 Things That Will/Wont Work for Dell - #3. Current Channel Strategy
3. Current Channel Strategy
To generate new revenue, Dell officially embraced the channel for the first time. However, the channel has not fully embraced Dell's model, and Dell has not yet convinced its partners that it won't try to steal customers away. Dell is also still adjusting to its post-direct-sales-model ways.
In early April, CEO Michael Dell offered a blueprint of how his company plans to pull itself out of its current situation and return to the profitability and innovation of years past. To achieve this, the company is moving away from older markets and entering new ones. eWEEK took a look at what is working for the Round Rock, Texas, company and what is not.