5 Things That Will/Wont Work for Dell - #4. A Dell on Every Shelf

By Scott Ferguson  |  Posted 2008-04-08 Print this article Print
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4. A Dell on Every Shelf

In addition to the channel, Dell has jumped into retail. While it might be a better way to connect to consumers than through the direct sales model, the retail market is competitive-


In early April, CEO Michael Dell offered a blueprint of how his company plans to pull itself out of its current situation and return to the profitability and innovation of years past. To achieve this, the company is moving away from older markets and entering new ones. eWEEK took a look at what is working  for the Round Rock, Texas, company and what is not.


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