Taking on Via Technologies

By Mark Hachman  |  Posted 2003-08-25 Print this article Print

The upshot is that Via Technologies, whose C3 processors have enjoyed wide acceptance in Asia and other areas of the world, now has a strong challenger in the Model 8 Durons, said Dean McCarron, an analyst with Mercury Research. "There is a market thats been established well below current price points," McCarron said. "Via is frequently successful in products (priced) as low as $30."
Via, of Taipei, Taiwan, recently announced a 1GHz version of its C3 processor, priced at $45 per processor in 10,000-unit lots. The C3 includes a hardware-based random-number generator, a feature AMDs processor family lacks.
"Vias market strength is not here in the U.S. but in developing markets that have elasticity in their buying decisions," McCarron said. Typically, an overseas buyer will be interested in the combination of a motherboard and processor, where Vias in-house board and chipset line has an advantage. But the nature of that marketplace generally forces a buyer to choose the cheapest solution available, he said. AMD referred pricing questions to the companys main distributor, Avnet Applied Computing of Phoenix, from which pricing information was not immediately available. According to AMDs Ukrainian Web site, however, the 1.4GHz, 1.6GHz and 1.8GHz Model 8 Durons cost $32, $39, and $47, respectively. AMDs 1.3GHz Duron is priced at $44, and its 2000+ Athlon XP costs $66, according to AMDs official price list.


Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel