A month after finding a new CEO, AMD announced the departure of longtime executive Rick Bergman and brought in Paul Struhsaker, who had been an official at Comcast.
Devices, which just last month named a new CEO following more than eight months
of searching, is now looking for a new head of its Products Group unit.
Sept. 22 that Rick Bergman, who has been a top spokesman for many of AMD's
processor products over the past few years and most recently was general
manager of the company's Products Group, has left the chip maker and will be
replaced on an interim basis by new CEO Rory Read
the company announced that Paul Struhsaker, a former Comcast exeutive, will now
be corporate vice president and general manager of AMD's newly formed
commercial business division, which includes AMD's server, high-performance
computing (HPC) products and embedded offerings.
49-year-old Struhsaker's appointments comes just weeks before the official
launch of AMD's Operton 6200 Series "Interlagos" server chip
the first offering based on the "Bulldozer" core architecture. He had been
senior vice president of engineering at Comcast, where he was responsible for
all set-top box platforms and video server applications for Comcast Video
commercial market is vitally important for AMD and the addition of Paul to our
team demonstrates our commitment to profitably grow our server business," Read
said in a statement. "Paul brings an extensive business management
background and customer perspective on AMD's commercial business
leaving AMD to pursue a job opportunity at another company, according to an AMD
spokesman. The spokesman declined to elaborate on Bergman's plans, adding that
he expects more details to emerge "in the coming weeks."
departure and Struhsaker's arrival continue what has been a turbulent year within AMD's executive lineup
that began in January with the forced resignation of Dirk Meyer as CEO. That
was followed by a number of other executive departures over the following
months, including the resignations of Robert Rivet, AMD's chief operations and
administrative officer, and Marty Seyer, senior vice president of corporate
strategy and the company face for many of its products, a month after Meyer
resignation came about a week after AMD launched its much-anticipated Fusion
initiative, introducing new chips at the 2011 Consumer Electronics Show that
integrated high-level graphics capabilities and the CPU onto a single piece of
silicon. Since that time, AMD has aggressively rolled out more Fusion APUs-or
accelerated processing units, as the company calls them-for everything from
mainstream notebooks and desktops to embedded systems.
The Fusion initiative has paid off for AMD
has gained market share in the worldwide chip market that is still dominated by
larger rival Intel. In July, Mercury Research analysts said that in the second
quarter, AMD saw its market share grow to 19.4 percent-from 17.8 percent during
the same time in 2010-thanks in large part to its Fusion APUs. At the same
time, Intel saw its share drop from 81.3 percent in the second quarter of 2010
to 79.9 percent this year.
principal analyst at Mercury, said AMD's Fusion chips-and in particular its
Fusion C-Series "Ontario" chips for smaller PCs and the A-Series "Llano" APUs
for mainstream systems-fueled the share growth.
these devices allowed AMD to increase shipments in the mobile market by 10
percent, and enabled the company to out-ship the competition and gain market
share in the second quarter," McCarron said in a statement at the time.
are high on the Bulldozer-based chips that are coming out, including
Interlagos, which offers 12 to 16 cores and significant performance and
energy-efficiency improvements over current Opteron offerings.
analysts also have said they are waiting to see AMD make a stronger move into
the mobile-computing space. AMD executives have said they are eyeing the tablet
market but have no interest at this point of pursuing smartphones. The chip
maker's slow response to the booming mobile-computing market reportedly was a
key point of difference between Meyer and the AMD board of directors, and one
that fueled the decision to force him out.
slowing PC sales over the past year-which analysts have attributed to the rise
of tablets and smartphones and the rush by consumers last year to buy new
systems powered by Microsoft's Windows 7 operating system-Read has said he
disagrees with the idea that the PC space is in decline, saying the traditional
PC market will expand over the next five to 10 years.