AMD rolls out its Fusion A-Series APUs for mainstream PCs, and HP releases 11 consumer and commercial PCs based on AMD's offerings.
Micro Devices is launching its "Llano" platform, the Fusion processors for
mainstream desktop and notebook PCs.
14 release comes six months after AMD officials rolled out the first of its
Fusion APUs (accelerated processing units), which offer discrete-level
graphics, a memory controller and a CPU on the same piece of silicon. There
also is a dedicated chip for video encoding and decoding, according to the
officials argue that PC owners are using their systems for much of their day
for both personal and businesses tasks, and that much of that use is becoming
more visual in nature. Those trends dovetail with AMD's push to make their
chips higher performing and energy efficient, with high-end graphics
already has a number of Fusion chips in the market. First released at the 2011
Consumer Electronics Show in January, the current Fusion product lines include
the C-Series "Ontario" and E-Series "Zacate" APUs for smaller systems such as
ultra-thin notebooks and netbooks. The chip vendor also has the Embedded
G-Series Fusion chips for embedded systems.
The new Fusion
offer up to four x86 CPU cores, DirectX 11-capable graphics
and up to 400 Radeon GPU cores, according to AMD. They also offer features like
gestural interfaces, multi-monitor support, three-dimensional entertainment and
image stabilization. AMD officials said they offer supercomputer-like
performance and a battery life of up to 10.5 hours.
coincide with the Llano launch, Hewlett-Packard on June 14 rolled out 11 new
consumer and business notebooks based on the new AMD platform. The offerings
include three systems within the Pavilion dv-series entertainment notebooks,
two notebooks in the Pavilion g-series for everyday performance, two systems in
the commercial ProBook b-series, and three in the ProBook s-series.
ProBook systems are scheduled to be available June 27, while the Pavilion
systems will be released in July. Pricing starts at $399.
executives have said that integrating the CPU and GPU on the same die will
drive up performance and energy efficiency of computer systems while reducing
power costs in both consumer and commercial machines. AMD rival Intel also is
putting integrated graphics onto its chips with its latest Core processors
based on the "Sandy Bridge" architecture.
A-Series APU represents an inflection point for AMD and is perhaps the
industry's biggest architectural change since the invention of the
microprocessor," Rick Bergman, senior vice president and general manager of AMD
Products Group, said in a statement. "It heralds the arrival of brilliant
all-new computing experiences, and enables unprecedented graphics and video
performance in notebooks and PCs. Beginning today we are bringing
discrete-class graphics to the mainstream."
officials said they expect the Llano chips to ship in more than 150 desktops
and notebooks starting this quarter, not only from HP but other OEMs like Dell,
Lenovo and Acer. Interim CEO Thomas Seifert said in April that AMD had begun
shipping the 32-nanometer A-Series APUs to OEMs.
features in the new chips is AMD's AllDay Power, which enables more than 10.5
hours of resting battery life, which officials said is 50 percent better than
its 2010 counterparts. AMD also is offering dynamic switchable graphics, which
further optimizes battery life by managing power states on the APU and discrete
performance side, Llano offers up to 400 gigaflops of performance for
notebooks, and 500 gigaflops for desktops. They also include AMD's Turbo Core
technology, which boosts the performance of the CPU and GPU based on the
workloads to help improve performance and energy efficiency.
noted that the chips come with its Vision Engine for enhanced digital content
like videos, games and photos. In addition, they also offer AMD's new Steady
Video feature, designed to stabilize videos during playback.