At CES, AMD is unveiling the first of its Fusion APUs, which offer computing and graphics technology on a single die. Intel also is rolling out its similar "Sandy Bridge" chips at the show.
day after rival Intel
its line of "Sandy Bridge"
second-generation Core-i Series processors, officials with Advanced Micro
Devices rolled out the first of their Fusion chips.
used the day before the Consumer Electronics Show 2011 opens its doors Jan. 5
in Las Vegas to announce the first members of its Fusion family of APUs
(accelerated processing units), which offer a host of capabilities-including
discrete-level graphics capabilities, HD video technology and an I/O controller-on
the same piece of silicon as the computing chip.
APUs offer greater performance than previous CPUs, while driving down energy consumption
and costs. AMD officials said they expect
the new chips to fuel new generations of desktop PCs, laptops, tablets and
netbooks from such OEMs as Acer, Dell, Fujitsu, Hewlett-Packard and Toshiba.
Most new systems will come later in the first quarter, they said.
officials on Jan. 3 rolled out the ultraportable 11.6-inch ThinkPad X120e, a
new laptop powered by AMD's "Zacate"
here for a look at efforts by Intel and AMD to bring together computing and
believe that AMD Fusion processors are,
quite simply, the greatest advancement in processing since the introduction of the
x86 architecture more than forty years ago," Rick Bergman, senior vice
president and general manager for AMD's
Products Group, said in a statement. "In one major step, we enable users
to experience HD everywhere as well as personal supercomputing capabilities in
notebooks that can deliver all-day battery life. It's a new category, a
new approach, and opens up exciting new experiences for consumers."
showing off its Fusion efforts can be found here.
released four APUs, two within its E-Series (formerly Zacate) and two more
within its C-Series (formerly code-named "Ontario").
The E-Series-for mainstream notebooks, all-in-one systems and small-form-factor
desktops-includes the E-240, which runs at 1.5GHz, and the E-350, at 1.6GHz.
Both have a power envelope of 18 watts. The C-Series, for high-definition
netbooks and other newer form factors, including tablets, includes the C-50,
which runs at 1GHz, and the C-30, at 1.2GHz. Both have power envelopes of 9
AMD and Intel-with its Sandy
Bridge chips-are looking to give
mainstream PC and laptop users a better video experience and greater compute
capabilities while driving down power consumption and overall costs. The new
processors from both companies are designed to improve such tasks as 3D
rendering, HD video and gaming, given the parallel processing capabilities of
the integrated GPUs (graphics processing units).
path down this road started in 2006, with the acquisition of graphics
technology maker ATI. Three years later, AMD
officials merged the company's CPU and graphics businesses as they geared up
for the release of their Fusion products. The launch of the Fusion APUs was
delayed several times, giving rival Intel time to bring out its own chips with
integrated graphics on board.
its part, Intel had been working on its down discrete graphics chip, dubbed "Larrabee,"
but scrapped that early last year in favor of bringing higher-end graphics
directly onto the die with new CPUs.
together the CPU and DirectX 11-capable GPU will enable greater computing
capabilities in desktops and laptops, AMD
officials said, adding that the technology will enable supercomputer-like
performance for mainstream computing tasks.
also offers its AllDay Power feature, which will give users 10 hours or more of
"Llano" APU for mainstream
notebooks and laptops, which will offer up to four processing cores as well as
integrated graphics, will ship in the first half of the year, and AMD
officials said they expect products with the APU
by the middle of the year.