Tablets have yet to be purchased by 99.7 percent of people on the planet, leaving plenty of potential for growth, according to RBC-which expects Android to have a larger market share than Apple.
Apple sold 15
million iPads from April to December last year, and every major PC and
smartphone manufacturer has since set plans in motion to launch a competing
device of its own. Think the tablet market is crazy already? The really intense
figures are yet to come.
According to a
March 4 report from RBC analyst Mike Abramsky, only 0.3 percent of the world's
population has so far bought a tablet, leaving a big, big market of potential
Abramsky expects that more than 400 million people will own tablets, with 185
million units shipping in 2014. And while Apple may for now dominate the field-holding
more than 90 percent of the worldwide market share, according to ABI Research-Abramsky
projects that 40 percent of 2014's sales will be tablets running Google's
The reason for
this will be Android's "broader support from OEMs and carriers and
expected budget-priced Android tablets from Asia," wrote Abramsky, according to
U.K. site FoneHome
These are essentially, the same factors that enabled Android to become the
leading mobile operating system in just two years.
reported Jan. 31 that during the fourth quarter of 2010, smartphones running
Android passed long-time-leader Nokia's Symbian platform; Android shipped 32.9
million units to Symbian's 31 million.
Abramsky, in 2014, Apple's OS will follow Google's Android, with 34 percent
market share. Next up, with 13 percent, will come Microsoft, followed by RIM's
BlackBerry, with 8 percent, and HP's webOS, with a 5 percent share.
reported Jan. 18 that Apple, Motorola and Samsung will help to fuel a trend
that will mark 2011 as a "tipping point" for tablet sales. In another report
the same day, IDC said it expects tablet growth to "accelerate significantly"
during the first quarter of 2011, with new products poised for market, such as
the Motorola Xoom, RIM BlackBerry PlayBook and HP TouchPad.
tablet sales to reach 44.6 million units in 2011 and rise to 70.8 million units
in 2012. Meanwhile, Deloitte put 2011's projected total at 50 million units, with
substantial demand from enterprise markets; health care and retail could alone
account for 5 million tablets this year.
also in a Jan. 18 report, anticipated, too, that Android will eventually
overtake Apple's iOS in market share, adding that it additionally has high
hopes for tablets running HP's webOS.
"We view webOS
as a very competitive operating system and believe that HP's brand name, expansive
customer base and world-class supply chain position the company for success in
the tablet market," wrote Raymond James analyst Brian Alexander.
Morgan Stanley reported-similar to RBC's Abramsky-that the tablet market is
still being underestimated, and that shipments could reach 100 million units in
2012. China, Morgan Stanley said in a report, will lead the worldwide market,
accounting for 41 percent of all shipments, while the United States, behind
Japan and much of Europe, will account for just 11 percent of sales.
Abramsky, in a
chart in his 88-page report, emphasized the potential for tablet growth by
comparing tablet owners to those of other markets. While tablet and smartphone
owners total approximately 394 million users, broadband subscribers are 555
million strong, PC owners run to 1.3 billion and Internet users 2 billion,
while overall mobile subscribers have passed the 5 billion mark.