Apple's iPad will be available in nine more countries starting July 23, namely Austria, Belgium, Hong Kong, Ireland, Luxembourg, Mexico, the Netherlands, New Zealand and Singapore.
Apple announced July 19 that its iPad will be available in
nine more countries starting July 23: Austria,
New Zealand and
Given that this is consistent with Apple's previously announced plans for a
July rollout in those countries, it seems the company could very well be past
the production bottleneck that caused iPad shipment delays earlier in the
Apple will host its quarterly earnings call July 20, and likely will provide
an update on total iPad sales. The tablet PC has proven popular with consumers,
selling more than 3 million units in the 80 days following its April 3 release.
could sell about 15 million iPads in 2010,
predicted Barclays Capital
analyst Ben Reitzes, who wrote in a July 7 research note, "We believe this
category will have a negative impact on overall PC unit volumes, pushing out
and even replacing some notebook sales."
In Reitzes' assessment, Apple is in a prime position to dominate the tablet
category. "Apple's vertical integration with software, online services,
apps and design give it unparalleled advantages in time to market and ease of
use for customers," he wrote. "We believe HP must demonstrate to
investors that its Palm deal gives them exposure-and that it can use its
distribution and link with printers to help gain a foothold." His research
note predicted that total iPad sales for 2011 would be 20 million units.
demand for the
iPad forced its international rollout to be delayed
to late May. In the
wake of the iPad's marketplace success, other companies have announced their
own tablet intentions: For example, Hewlett-Packard confirmed in a July 1
statement that its newly acquired Palm WebOS would serve as the operating
system for its own upcoming slate PC as well as a variety of other hardware
Microsoft is another company that seems determined to enter the tablet PC
market in a big way. During his July 12 keynote address at Microsoft's
Worldwide Partner Conference, CEO Steve
Ballmer indicated that his company would soon shepherd a number of devices into
the space: "They'll come with keyboards, they'll come without
keyboards-there'll be many devices. But they will run Windows 7, they will run
Office, they will accept ink- as well as touch-based input."
Microsoft, he added, is "hard-core about this."
With the latest international rollout, however, Apple has solidified its
lead in the segment. Whether its competitors can create a compelling "iPad
killer" remains to be seen.