Apple Finally Gets It Right in Georgetown
After four rejections, Apple wins approval to open a store in the Georgetown district. In planning the first Apple store in Washington, D.C., Apple struggled to comply with strict requirements to fit in architecturally with its neighbors.
Apple finally got it right March 5, winning
approval to open a store in the historic Georgetown section of Washington, D.C. A design approval panel-the Old Georgetown Board-had rejected
Apple's architectural plans four previous times, saying the plans did not fit
in with Georgetown's colonial feel.
Apple did not indicate when the store, the first to be located in the nation's capital, might actually open. Apple's problems with the Old Georgetown Board had led to speculation that Apple would move the proposed store out of the District of Columbia.
The controversy over the store design also split the Georgetown community, with some supporting the Old Georgetown Board and others contending that the board was driving a potentially lucrative retail operation out of the neighborhood.