Apple Mac Sales Are Surging: 10 Reasons Why

By Don Reisinger  |  Posted 2011-08-23 Print this article Print

Apple's Mac sales are skyrocketing. That's mainly because Apple recently released a new MacBook Air model and the Mac OS X "Lion" operating system. But it's also because more people than ever believe that Macs deliver high value for their money.

Apple's Mac sales are growing at a rapid clip. In fact, the latest reports suggest Mac sales are up 26 percent since Apple released its new MacBook Air and Mac OS X "Lion." For Apple, that couldn't be better news.

The company's mobile products, namely the iPad and iPhone, are well-known as revenue leaders for the company. But shareholders like to see several different products helping to lead sales. With Macs helping out even more, those folks should be quite pleased to hear the latest news.

In the past, though, Macs haven't been so popular. Folks looking for the best deals possible bought products from competing vendors, including HP and Dell. And in the process, Apple's market share figures slid. But as Apple's brand staged a resurgence, more people warmed to the idea of spending a bit more to get their hands on Macs. Today the computers are arguably some of the most desired products on store shelves.

Read on to find out why so many people are finding reasons to buy Macs:

1. Design, design, design

The special sauce in Apple's recipe for success in the computing space is the company's product designs. A quick look at its Macs compared with computers from HP or Dell reveals that Apple truly understands what appeals to the average consumer while most other brands seem to pay less to their designs. If it weren't for the outstanding designs of Macs, it's tough to say what Apple's computing business would look like right now.

2. Security is a factor

Debate rages over whether or not Macs really are more secure than Windows machines. Some say that they aren't and that Windows gets a bad rap because more hackers target it. Others, however, say that Windows has flaws that Macs don't have and malicious hackers have more difficulty attacking Mac OS X. Regardless of which is true, it's not a stretch to say that Mac users are more likely to stay safer than Windows users. And that's a key selling point for some folks.

3. Power

Apple has long believed that to provide the best value proposition to customers, it needs to deliver power. That's why its Mac Pro is so capable of handling several sophisticated operations at the same time. It's also why the MacBook Pro is arguably one of the most capable notebooks on the market. Consumers are seduced by power. Apple has been taking advantage of this fact for decades.

4. Mac OS X Lion is a top option

Windows 7 is a fine operating system for anyone looking to ditch Windows Vista. That said, it can't quite hold up against Mac OS X Lion. Apple's latest desktop operating system comes with a host of features, including the Mac App Store and its simplified design, that make it a better choice for most consumers. Combine that with the additional security, and it's clear why Apple customers want Macs.

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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