Apple's Mac sales are skyrocketing. That's mainly because Apple recently released a new MacBook Air model and the Mac OS X "Lion" operating system. But it's also because more people than ever believe that Macs deliver high value for their money.
Apple's
Mac sales are growing at a rapid clip. In fact, the latest reports suggest Mac
sales are up 26 percent since
Apple released its new MacBook Air and Mac OS X "Lion." For
Apple, that couldn't be better news.
The
company's mobile products, namely the iPad and iPhone, are well-known as
revenue leaders for the company. But shareholders like to see several different
products helping to lead sales. With Macs helping out even more, those folks
should be quite pleased to hear the latest news.
In
the past, though, Macs haven't been so popular. Folks looking for the best
deals possible bought products from competing vendors, including HP and Dell.
And in the process, Apple's market share figures slid. But as Apple's brand
staged a resurgence, more people warmed to the idea of spending a bit more to
get their hands on Macs. Today the computers are arguably some of the most
desired products on store shelves.
Read
on to find out why so many people are finding reasons to buy Macs:
1. Design, design, design
The
special sauce in Apple's recipe for success in the computing space is the
company's product designs. A quick look at its Macs compared with computers
from HP or Dell reveals that Apple truly understands what appeals to the
average consumer while most other brands seem to pay less to their designs. If
it weren't for the outstanding designs of Macs, it's tough to say what Apple's computing
business would look like right now.
2. Security is a factor
Debate
rages over whether or not Macs really are more secure than Windows machines.
Some say that they aren't and that Windows gets a bad rap because more hackers
target it. Others, however, say that Windows has flaws that Macs don't have and
malicious hackers have more difficulty attacking Mac OS X. Regardless of which
is true, it's not a stretch to say that Mac users are more likely to stay safer
than Windows users. And that's a key selling point for some folks.
3. Power
Apple
has long believed that to provide the best value proposition to customers, it
needs to deliver power. That's why its Mac Pro is so capable of handling
several sophisticated operations at the same time. It's also why the MacBook
Pro is arguably one of the most capable notebooks on the market. Consumers are
seduced by power. Apple has been taking advantage of this fact for decades.
4. Mac OS X Lion is a top option
Windows
7 is a fine operating system for anyone looking to ditch Windows Vista. That
said, it
can't quite hold up against Mac OS X Lion. Apple's latest desktop operating
system comes with a host of features, including the Mac App Store and its
simplified design, that make it a better choice for most consumers. Combine
that with the additional security, and it's clear why Apple customers want
Macs.
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