The new MacBook Air, Mini and Mac OS X "Lion" are driving strong sales growth for Apple in the third quarter, according to Piper Jaffray.
Apple may sell as many as 4.6 million Macs in the third quarter of 2011 thanks to "pent-up demand" for the new MacBook
Air and MacBook Minis
, as well as the Mac OS X "Lion," which all launched
in July, according to new report by Piper Jaffray
Apple could break Mac sales record for the third quarter, Piper reports.
"We believe August Mac sales benefited from a full month of OS X
Lion along with July-refreshed MacBook Airs and Mac mini," the Sept. 12
The MacBook Air measures a thin 0.11 inch at its thinnest point and
0.68 inch at its thickest. Both the MacBook Air and Mac Mini feature Thunderbolt
I/O technology, which
brings faster file transfers.
Meanwhile, the MacBook Air could account for 10 to 20 percent of
Macs sold during the third quarter (or September quarter and Apple's
fourth fiscal quarter), the firm predicts.
With a possible 4.6 million Macs sold this quarter, Apple could
outperform the mark of 4.1 million Macs sold during the 2010 holiday
Still, with Mac sales growing year over year since 2003, there's "not
much" significance in exceeding last year's sales record, Andrew
Murphy, a research analyst with Piper, wrote in an email to eWEEK.
Macs priced lower than competing products, especially Ultrabooks, have led to increased
sales along with iPhone and iPad users turning toward Macs, Murphy added.
The sales could drop in September as the launches fade further into the past, according Piper.
PC buyers waiting on OS
launched on July 20, gave Mac sales a boost, according to the report.
OS X Lion is available as a $29 download and offers a Launchpad view of
apps, a multitouch interface and a flatter-looking interface.
Mac sales are up 22 percent year-over-year, Piper Jaffray reports.
Prior to the Mac's sales surge in the third quarter, PC sales worldwide PC shipments increased by only 2.7 percent in the second
quarter of 2011, according to a Sept. 13 report by IDC. The firm had originally forecasted
a 2.9 percent increase for the quarter.
"While consumers have pulled back in part due to economic circumstances, consumer PCs have also suffered due to a relative lack
of compelling offerings," Jay Chou, senior research analyst, for IDC's Worldwide PC Tracker, said in a statement.
Competition from smartphones and tablets, as well as uncertainty regarding the spin-off of Hewlett-Packard's PC business, may
contribute to slower PC growth, Chou said. On Aug. 18 HP
announced that it will sell its PC business
and shut down its webOS tablet and smartphone division.
"In these tight economic times, and with new and competing products
for consumers and businesses to spend money on, PC growth
will remain slow in the next couple quarters," IDC analyst Loren
noted in the report. "Nevertheless, replacement of existing PCs,
growth and rising penetration in emerging regions, as well as refreshed
offerings next year, will drive healthy growth in the long term."
Meanwhile, IDC lowered its forecast for worldwide PC shipments
from 4.2 percent to 2.8 percent for 2011, and from 10.2 percent to
9.3 percent for 2012. Growth for 2013 to 2015 will remain at the
forecasted 11 percent, however.