Apple refreshed three of its popular computers—the all-in-one iMac, the 13.3-inch MacBook and the sans-screen, 2.9-pound Mac mini—as well as introduced a brand new way of thinking about the mouse. The streamlined, white Magic Mouse is the world’s first with multitouch technology. It will ship with the iMac and can be purchased separately for $69. All three Macs are now faster, offer more storage and an improved user experience, are Energy Star 5.0 compliant and come with the “Snow Leopard” operating system.
The introductions came a day after Apple, amidst a PC market only gently getting back on its feet, blew away analyst expectations by announcing quarterly profits of $1.67 billion—a number that reflected the 3.05 million Macs that Apple sold in the quarter.
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The entire top shell of Apple’s new Magic Mouse is a multitouch surface, allowing users to scroll with flicks of their fingers. The whole mouse, too, is a button, so users can click anywhere. Clicking the top corner of one’s choice opens a shortcut menu, and Magic Mouse can scroll in a 360-degree circle, making it easy to view all areas of a photo.
The iMac line now includes LED-backlit 21.5- and 27-inch widescreen glass displays that run straight to the edge of the aluminum enclosure. Each ships with a wireless keyboard and Magic Mouse. Pricing for the 21.5-incher begins at $1,199, while the 27-incher begins at $1,699.
The iMacs offer a choice of Intel Core 2 Duo processors starting at 3.06GHz and Core i5 and i7 quad-core processors that Apple says deliver twice the performance. The Core 2 Duo versions are now available, while the Core i5 and i7 quad-core models will begin shipping in November.
Apple’s MacBook now takes cues from the MacBook Pro and features a polycarbonate unibody design with a 1280 x 800 LED backlit display, a glass multitouch trackpad and a built-in seven-hour battery.
The 4.7-pounder was also given a 2.26GHz Intel Core 2 Duo processor, 2GB of RAM a 250GB hard drive and Nvidia GeForce 9400M integrated graphics. It runs Snow Leopard, the battery is said to last 1,000 charges and it’s priced at $999.
At 6.5 inches by 2 square inches, the mini offers a 2.26GHz Intel Core 2 Duo processor, 2GB of DDR3 1,066MHz memory, a 160GB hard drive, five USB ports, FireWire 800, Nvidia GeForce 9400M integrated graphics and a SuperDrive for $599. For $799, the specs jump to a 2.53GHz Intel Core 2 Duo, 4GB of memory and a 320GB hard drive.
Apple calls the Mac mini the world’s most efficient desktop. Connectivity includes Bluetooth 2.1, 802.11 a/b/g/n and gigabit Ethernet. For $999, Apple additionally offers a version configured with Snow Leopard Server, which features two 500GB hard drives for 1TB of storage.
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Apple refreshed three of its popular computers—the all-in-one iMac, the 13.3-inch MacBook and the sans-screen, 2.9-pound Mac mini—as well as introduced a brand new way of thinking about the mouse. The streamlined, white Magic Mouse is the world’s first with multitouch technology. It will ship with the iMac and can be purchased separately for $69. All three Macs are now faster, offer more storage and an improved user experience, are Energy Star 5.0 compliant and come with the “Snow Leopard” operating system. The introductions came a day after Apple, amidst a PC market only gently getting back on its feet, blew away analyst expectations by announcing quarterly profits of $1.67 billion—a number that reflected the 3.05 million Macs that Apple sold in the quarter.