Apple TV Could Be Renamed iTV, Feature Apps
Apple TV could be renamed iTV, according to an unnamed source quoted by tech blog Engadget, and feature the ability to run apps. Although Apple Chief Operating Officer Tim Cook once referred to Apple TV as the company's "hobby," the rise of Google TV could goad Apple into devoting more resources to the segment.Apple TV will soon be renamed iTV, according to the latest rumors circulating online, and leverage a new iTunes streaming service for content. Those rumors come courtesy of Engadget, which claims a trusted but unnamed source in the matter. That source also suggested that, thanks to an unspecified issue with Apple's proprietary A4 processor, the next version of the company's set-top box "won't be capable of handling (or enabled to handle) 1080i or 1080p video ... it will only push out 720p clips." The new device will apparently have the ability to run apps, although it was unclear whether there would be any synergy with Apple's current mobile-device family.
Rumors of an update for Apple TV, which can feed a variety of digital content to televisions, have been circulating for some time. In May, Engadget editor Joshua Topolsky claimed that the upcoming version of Apple TV would run iOS4, leverage the A4 processor, and cost $99. In addition, he claimed at the time, the device would feature 16GB of flash storage and "be capable of full 1080p HD."