The complete Apple TV rumor has been getting a boost in the press in the wake of Steve Jobs' passing Oct. 5. Could Siri be Jobs' swan song for the Web-connected Apple television.
One of the memes from Walter Isaccson's authorized
biography "Steve Jobs" is that the late Apple (NASDAQ:AAPL)
co-founder claimed to have "finally cracked" the Internet television
This is no small feat, as the high-tech heavyweights
before it have learned. Intel (NASDAQ:INTC), Microsoft (NASDAQ:MSFT) and others
failed to give it wings, Apple has treated it like a hobby and Google (NASDAQ:GOOG)
has grappled to make Google TV mainstream.
So what will an integrated Apple Television experience
look like? No one knows for sure, but the prospect has normally conservative
financial analysts playing a fantastic guessing game covering all
Jefferies & Co. analyst Peter Misek, who admitted implementation
details are still vague, is going off of channel checks and evidence culled
from Apple's patent portfolio, noting:
"We assume the iTV will be integrated,
interoperable with mobile devices, interactive, contain an SSD or HDD, leverage
carrier/MSO relationships with content providers, have a
voice/Siri/gesture/device user interface, and be a gaming platform."
Piper Jaffray analyst Gene Munster, who has been calling
for a complete Apple TV for the last five years, said the service will work
with iCloud, combining live television with TV recorded in the cloud.
Equities analyst Trip Chowdry went so far as to say the full Apple TV will
resemble Bose VideoWave TV. While that
system has reduced the number of cables to three, Apple HDTV will probably have
only one. Chowdry went so far to so predict Apple HDTV will be
launched in March 2012.
The meme received a big boost this past week when Bloomberg reported
that Apple has tabbed iTunes and iPod engineer Jeff Robbin is
leading development of the Apple television set. It's the first time an
engineer has been associated with the product, a sign that there may be more to
the rumor than vapor trails.
Perhaps the most interesting new twist to the Apple TV Rumor Carousel
is the addition of Siri, the virtual personal assistant
the company acquired last year and fashioned into a key application on the
It's essentially voice-recognition software with context. As Apple's
latest iPhone 4S commercials will tell anyone who watches and listens, Siri
will tell users about the weather, play music and do several other tasks, all
via spoken signals.