Apple TV Is Coming, Likely With Siri

By Clint Boulton  |  Posted 2011-10-29 Print this article Print

At a time when Web TV users are fumbling with large, clunky remotes (looking at you, Logitech Revue) or poor facsimiles of same said keyboards on smartphones and tablets, Siri could be the saving grace for improving poor Web TV input experiences worldwide.

"We also believe Apple could use Siri, its voice recognition, personal assistant technology to bolster its TV offering and simplify the chore of inputting information like show titles, or actor names, into a TV (typically with a remote)," noted Piper Jaffray's Munster.

Ironically, while the financial analysts are all calling for Siri on Apple TV, Gartner analyst Van Baker told eWEEK about the use of Siri for Apple TV:

Television viewing is a pretty ingrained behavior and it is by nature a lean back or passive experience. Changing that would be very difficult. Yes, the grid system that television uses today is very cumbersome but while it is cumbersome it is also familiar to consumers. As television is also social it is hard to imagine voice as a controller for television. What about competing commands, noisy environments? This is a significant challenge for all of these reasons.

Instapaper creator Marco Arment noted: "The way to revolutionize the TV market is to cut out all of the legacy. No cable companies. No broadcast tuners. No channels. No DVRs. All Internet delivery. All on-demand. No commercials. But that's an incredibly tall order. Apple can do a lot, but I'm not sure that they can do that, given how much of it is out of their control."

Sounds like an Apple Television would shore up Jobs' legacy of illustrious "one-more-thing launches."

Indeed, Envisioneering Group analyst Richard Doherty, who has been closely following the floundering Web TV market for years, said Steve Jobs went to CableLabs in Colorado a decade ago to learn what not to do in the Web television market.

As such, he believes Apple will launch a fantastic TV set with a service that will make TV more laid back and easier to access than before.

"I think it's a very safe bet that within a year we're going to see the easiest to brag about owning TV set come out with an Apple logo on it," Doherty said. "It will anticipate what users want from the connections they have."

Anticipation of what consumers want and need was always one of Jobs' strengths. We could have quite the encore to look forward to.




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