Apple, not Hewlett-Packard, took the top spot in DisplaySearch's Mobile PC ranking for the fourth quarter of 2010, thanks to iPad sales.
That the Apple
iPad dominated the tablet market during the fourth quarter of 2010 is fairly a
given these days, but likely less known is that the company's notebooks also
shipped at a rate that well exceeded the industry average, according to a Feb.
16 report from research firm DisplaySearch, an arm of the NPD Group. With the
Canalys recently did
-to count tablets in its mobile PC rankings, Apple's
one-two punch earned it top billing.
more than 10.2 million notebook and tablet PCs, combined, during the quarter,
reported Display Search, putting it more than a million units ahead of Hewlett-Packard-the
company more accustomed to the No. 1 seat.
anticipate increased competition in the tablet PC market later this year with
the introduction of Android Honeycomb-based tablets, Apple's iPad business is
complementing a notebook line whose shipments widely exceed the industry
average growth rate," said Richard Shim, a senior analyst at DisplaySearch.
"Apple is currently benefiting from significant and comprehensive growth from
both sectors of the mobile PC spectrum, notebooks and tablet PCs."
mobile PC shipments for the quarter-the Apple iPad, Samsung Galaxy Tab and
other tablets included-totaled 59.6 million units, a jump of 8 percent
quarter-on-quarter and 17 percent year-on-year. With the tablets figured in, however,
the market's quarter and yearly increases fall to 4 percent and 1 percent,
Apple were HP, Acer and Dell, in that order, followed by a fifth-place Toshiba-the
only other brand, other than Apple, to post year-on-year shipment growth.
Collectively, the top five companies accounted for 65.4 percent of the total
mobile PC market.
HP shipped 9.3
million units, for nearly 16 percent market share, and right behind it, Acer
shipped 8.4 million units, for 14 percent market share. Dell shipped 5.9 million
units, for 9.9 percent market share, and Toshiba grabbed 8.6 of the market,
with a shipment of 5.1 million units.
has been much talk of whether tablets will or are cannibalizing the notebook
and netbook markets, DisplaySearch's Shim noted that, given Apple's success in
both markets, "Cannibalization seems limited at this point."
idea a step further, Apple
COO Tim Cook joked
during the company's fiscal 2011 first-quarter
conference call Jan. 18 that were Apple's Mac team a separate company trying to
build a device to compete against the iPad, what it would build is the MacBook
Cook added, "is not something that we're spending one minute on
quarter, Apple sold 4.13 million Macs and 7.33 million iPads.