Apple introduced updated 21.5- and 27-inch iMacs, featuring Intel's Thunderbolt I/O port, next-generation Intel chips, AMD graphics and FaceTime HD cameras.
introduced new iMac all-in-one desktops, months ahead of their predecessors' reaching their first
iMacs feature next-generation quad-core processors from Intel, discrete
graphics from Advanced Micro Devices, the high-speed ThunderBolt I/O technology
Apple debuted in February on its newest MacBook Pro notebooks, and a new
FaceTime high-definition camera. According to Apple, the new iMacs are 70
percent faster than last-year's models and deliver three times the performance.
$1,199, they're available as of May 3.
They come in
two sizes: A model with a 21.5-inch LED-backlit glossy widescreen thin-film
transistor display can be paired with a 2.5GHz quad-core Intel Core i5 with 6MB
on-chip shared L3 cache for $1,199, or a with a 2.7GHz quad-core Core i5 for
$1,499. (Online, it's also possible to order a model configurable to 28.GHz
with a quad-core Intel Core i7.)
version, likewise backlit and glossy, can be outfitted with a 2.7GHz quad-core
Intel Core i5 with 6MB on-chip shared L3 cache for $1,699, a 3.1GHz quad-core
Intel Core i5 for $1,999-or, again online only, configured with a 3.4GHz
quad-core Core i7 chip.
+ EDR (Enhanced Data Rate) and 802.11n, plus a/b/g connectivity, are included,
along with ports galore. There's Mini DisplayPort output, a FireWire 800 port,
four USB 2.0 ports, an SDXC card slot, and a slot-loading 8x SuperDrive with 4x
double-layer burning. And, of course, there's the ThunderBolt-one on the
21.5-incher and two on the 27-inch model. Developed in cooperation with Intel,
it speeds and simplifies the ability to connect to just about anything. Intel
estimates that ThunderBolt products can, for example, transfer an HD movie in
less than 30 seconds, or backup a year of "continuous MP3 playback"
in just about 10 minutes.
which was developed by Intel and Apple, has two bi-directional channels, each
of which has transfer speeds up to 10G bps. It delivers PCI Express directly to
external peripherals such as RAID arrays, and can support Firewire, USB devices
and Gigabit Ethernet networks via adapters. It also supports DisplayPort for
high-resolution displays and works with existing adapters for HDMI
(High-Definition Multimedia Interface, DVI (Digital Video Interactive) and VGA
Apple expect it to be adopted as an industry standard, and LaCie, Canon,
Promise and other technology companies have already committed to supporting it
in upcoming products.
an analyst with Ticonderoga Securities, said Apple is aggressively
incorporating ThunderBolt into its products.
technology is well-suited for Apple customers who want to move media content at
a faster pace and simplify device connections," White said in a research note.
officials are boasting about the new iMacs.
customers love the iMac's aluminum enclosure, gorgeous display and all-in-one
design," Philip Schiller, Apple's senior vice president of worldwide
product marketing, said in a statement. "We've made the world's best desktop
In his note,
White said Apple can still gain share in the PC market, particularly if it
leverages "the halo effect from other successful product launches and further
[expands] into important countries such as China, while further enhancing the
benefits of the company's integrated digital ecosystem."
Apple in 2010
had about 4.2 percent of the PC market, according to IDC figures, he said.
Apple has been
busy these last few weeks. On April 28, it began offering the long-awaited
white iPhone, and days later it began shipping the iPad 2 to Japan, Hong Kong,
Korea, Singapore and eight additional countries.
It has also
been defending its policies regarding the location data collected by its iOS
4-running iPhones. It's currently working on an OS update, it said in an April
27 statement, that will reduce the size of the WiFi hotspot and cell tower
database that's cached on each iPhone, will cease to back up said cache and
will delete the cache entirely when the phone's Location Services option is turned
customers were upset to learn recently that their iPhones had been collecting
and insecurely caching such data, which prompted Senator Al Franken (D-Minn.) to
organize a hearing on the matter. Apple, as well as Google, Franken said in an
April 28 statement, have agreed to send representatives to the hearing,
which is scheduled for May 10.
Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.