Apple's iPad 2 has sold almost 1 million units, according to some analysts. But what made the device such a success? Read on to find out.
When the iPad 2 launched March 11, just about everyone knew the tablet would
sell extremely well. After all, it was coming off the success of its
predecessor and it had Apple's logo on it. In most cases, that's enough for any
device to be a success.
But few thought that the iPad
2 would be as successful as it seems to be
According to one analyst, Apple may have sold up to 1 million iPad 2 units in the
device's first weekend of availability. Officials with technology retailer Best
Buy said that in some stores, their stock ran out in 10 minutes. Apple's
online-ordering page says the iPad 2 won't be available for four weeks to those
who buy one online now. By all measures, the iPad 2 has been a blockbuster hit.
But why has the iPad 2 been such a success? Read on to find out.
1. The cameras matter
It's clear now that the addition of both a front-
and rear-facing camera to the iPad
has been a key selling point to consumers. The original iPad lacked
cameras, making the device a tad less appealing than some of its competitors,
like the Samsung Galaxy Tab and Motorola Xoom, both of which offer dual
cameras. Plus, with FaceTime support now available on the iPhone, iPod Touch
and Macs, in addition to the iPad 2, consumers are seeing a lot of value in
Apple's video conferencing feature.
When Apple CEO Steve Jobs announced the
iPad 2 March 2, he made it clear to consumers that the latest tablet would be
offered at the same price as its predecessor. The cheapest iPad 2 retails for
$499; the most expensive option goes for $829. At those prices, five out of the
six versions of the iPad 2 are cheaper than its chief competitor, the Motorola
Xoom. It hits every price point, and along the way, it makes for a far more
affordable option for people on any budget.
3. Steve Jobs' hype
When Jobs said in January that he would be taking a medical leave of
absence, some wondered if he would ever come back. But at the March 2 event
unveiling the iPad 2, he did just that. And because of that, much more light
was shone on that event than would have otherwise been there. The hype machine
was going full throttle, and millions around the United
States learned of all the benefits of owning
an iPad 2 as they also heard about Jobs' health status. It was an extremely
savvy move, and by the looks of things, it paid off in a big way.
4. The online sellout helped
It didn't take long for the iPad
2 to sell out on Apple's Website
It also didn't take long for reports on that sellout to reach the mass
audience. Whenever supply shortages become known to the public, it usually
means good things for companies. Consumers think the device is more valuable
than they had originally thought, those sitting on the fence are more likely to
go out and buy the device, and all those sellouts remain in the headlines for
quite some time. Apple benefited greatly from the sellouts.