Apple's iPad will command 44 percent of the total tablet
market by 2012, with tablets based on Google's Android operating system nipping
at its heels with 39 percent, according to researchers at Piper Jaffray.
Apple that has the dominate position in 2010, selling 90
percent of the 14.5 million tablets shipped this year after launching its
seminal product in April. Apple sold 4.2 million iPads in the fourth quarter.
Android 's 2010 market share will be 11 percent, Munster estimated. Worldwide sales of Samsung's Galaxy Tab topped 1 million in December, though the Android 2.2-based, 7-inch screen
tablet only launched from wireless carriers in the United States in mid-November.
This came as a surprise to Munster, who called the Tab "a
weak offering, but finding surprising success."
"We believe the Galaxy Tab has been an unexpected
success considering it runs a version of Android not optimized for tablets,"
Munster wrote in his Dec. 10 research note. "We believe this success is partly due to the fact
that it is the only non-iPad tablet available, but also that Android will be a
meaningful competitor."
The analyst expects Android tablets to take off in 2011,
when machines running the next-generation Android 3.0 operating system, code-named
Honeycomb, arrive.
Android creator Andy Rubin indicated that Honeycomb is optimized
for tablets when he
demonstrated a Motorola tablet prototype running Android 3.0 at the D: Dive
into Mobile show Dec. 6.
Munster said that showing, combined with Motorola's promise of 7-inch and 10-inch Android tablets in 2011, and Samsung's
pledge of a 10-inch Tab next year, bode well for Android machines next year.
Munster expects the tablet market
playing field will level out some in 2011 and beyond. Apple will finish
2011 with 53 percent market share, with Google grabbing 32.5 percent.
This is similar to to the trend arc of Android smartphones, which have nearly caught up to Apple's iPhone
in U.S. market share.
Ultimately, he sees 70.8 million tablets shipping in
2012, with iPad and Android taking the aforementioned 44 percent to 39 percent
shares.
Microsoft Windows 7, RIM's Playbook, and HP webOS tablets
will likely comprise the lion's share of the remaining 17 percent of the worldwide
tablet market at that time.
However, those devices must actually launch before we can host any
meaningful conversation about them. The PlayBook has already been delayed.
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