The iPad Gains Ground on All Fronts

By Don Reisinger  |  Posted 2011-07-11 Print this article Print


5. The apps keep coming

According to Apple, it now has over 100,000 applications in the App Store available for its iPad. If the iPad wasn't as successful as it is and other devices had been appealing to consumers, developers would have been focusing their efforts elsewhere. But in the tablet market, they're still decidedly on Apple's side. That isn't likely to change through the rest of the year.

6. A promise of more to come

Recent rumors have suggested that Apple will be launching one, maybe two, new iPads later this year. One of those devices will feature an updated design and a new display. The iPad 3, on the other hand, will be a major upgrade over its predecessor. Whether Apple will actually release new iPads this year remains to be seen. But the fact that such rumors are circulating suggests it will, which naturally fires consumers' interest and helps ensure that the iPad will keep dominating the headlines and the tablet market this year.

7. It's everywhere one turns

Another reason for its success this year is simply that the device has been seen everywhere. When one turns on television shows, they'll see folks using Apple's tablet. The iPad is on display in movies. The device is in headlines from media outlets both big and small. Plus, it doesn't hurt that Apple's ads are everywhere. Simply put, the iPad 2 is omnipresent in today's world. Whether it will be next year remains to be seen, but right now, 2011 is the year of Apple's iPad.

8. It's keeping Android at bay

One of the central successes of the iPad 2 has been its ability to stop Android from catching up in the tablet market. Whereas Android-based smartphones have easily overshadowed the iPhone, Android has yet to sink its teeth into iOS in the tablet market. Although some analysts say that will eventually change, that shift won't happen this year. The iPad 2's success against Android has made 2011 a bellwether year for the tablet.

9. It's the benchmark

Each year, there are some devices that are drawn into comparisons with all other products. This year, that device is the iPad 2. Whether it's another tablet, a netbook, or a Chromebook, just about everyone is seeing how it stacks up against Apple's tablet. Best of all from Apple's perspective is that an argument can be made that the iPad 2 can trump all those devices (among others). The iPad 2 is this year's benchmark, which makes 2011 the year of the iPad.

10. It's making people forget about Jobs' absence

One of the iPad's most surprising feats this year has been its ability to make consumers and even investors, to some extent, forget that Apple CEO Steve Jobs is still on a medical leave of absence. As with any other public company, Apple is judged not by who runs it, but by how much money it makes. Over the past year, the iPad has been delivering boatloads of cash to Apple and its investors. Not even worries about Jobs' health can put a damper on that news.

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Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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